This BESPOKEN x TRNK collaboration was celebrated with a menswear popup that launched in New York city this past December. Open for a limited time during the holiday season, the joint brand activation spotlighted the fashion-forward BESPOKEN range -- founded by brothers James, Liam and Sammy Fayed -- and the TRNK collection by founders Tariq Dixon and Nick Nemecheck.
Staged to resemble an elegant and rustic living room, this menswear pop-up shop was designed to appeal to the urban and aesthetics-conscious male. Rather than opting for classic Christmas lights and other expected decor, the founders of this retail activation chose a neutral set-up that let artisanal menswear and accessories take center stage.
No longer a fad among major brands, festive pop-ups are an effective way to market artisnal and independent fashions in a way that is both exclusive and memorable.