Knowing that consumers' schedules tend to be jam-packed during the holiday rush, Benefit Cosmetics is opening 'The Jingle Brow Express' pop-up in London just days before Christmas.
On the 20th and 21st of December, people will be able to visit London Kings Cross Station to take advantage of the brand's signature services, as well as cocktails, festive activities, an on-site Benefit Christmas shop and a DIY gift wrapping station to help last-minute shoppers. True to its name, the The Jingle Brow Express pop-up is set to be styled like a bold, bright pink train carriage.
In the spirit of the holiday season, Benefit Cosmetics is giving 100% of all its brow treatment profits to two charity partners—Look Good Feel Better and Refuge—thorough its Bold is Beautiful project.
Festive Grooming Pop-Ups
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Millennial-Celebrating Award Shows
Festive Dinner-Inspired Snacks
Revamped Cannabis Ads
Ghoulishly Green Burgers
Multi-Sensory Holiday Markets