This Chanel Christmas pop-up was opened in the heart of Covent Garden in London this past December and spotlighted the luxury label's iconic fragrance collection. From its famed Chanel No. 5 fragrance to its more girly Coco Mademoiselle scent, Chanel has been a giant in the cosmetics game for decades and brought its playful and lavish aesthetic to Londoners who got to experience its whimsical pop-up.
This Chanel Christmas brand activation was a luxe retail space that featured the label's classic double "C" insignia, showcased with oversized marquis lights that spanned from floor to ceiling. Fun touches like oversized snow globes with Chanel merchandise were the shop's other memorable elements while an upscale fragrance display targeted shoppers who wished to sample scents before buying them.
Despite of its heritage status and dedicated mature clientele, Chanel appealed to Millennial audiences with this interactive and experiential retail activation.