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65 Examples of Celebratory Holiday Marketing

From Branded Easter Hunts to Familial Beer Campaigns

— August 21, 2017 — Social Good
These examples of celebratory holiday marketing include immersive brand activations, festive television commercials, and engaging social media filters.

Standouts in the brand activation realm include branded Easter egg hunts and friendship-themed Valentine's Day pop-ups like those hosted by Urban Outfitters and legendary confectioner Cadbury.

When it comes to memorable holiday commercials, H & M's 'Come Together' campaign stands out. The playful ad is directed by Wes Anderson of cult movie fame, and features Oscar-winning actor Adrian Brody who plays a train conductor in the quirky spot.

Additional examples of celebratory holiday marketing include projected Christmas campaigns like Very.co.uk's recent activation. Rather than celebrating the holidays with traditional billboard ads, the brand chose to use London buildings as its canvas. The result was a set of projected graphics, creating an unexpected and engaging light show for the city's residents.
6.3
Score
Popularity
Activity
Freshness
65
Heartwarming Loudspeaker Campaigns
Heartwarming Loudspeaker Campaigns
Tesco is Helping Shoppers Spread Father's Day Messages In-Store
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64
Caring Mentor-Celebrating Ads
Caring Mentor-Celebrating Ads
This New Dove Men+Care Ad Honors the Men "Who Were There to Care"
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63
Phone-Lensed Mother's Day Ads
Phone-Lensed Mother's Day Ads
Apple's Compelling Mother's Day Campaign is Shot on iPhones
<
62
Celebratory Burger Giveaways
Celebratory Burger Giveaways
Shake Shack is Celebrating the Opening of a New Store with Free Food
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61
Complimentary Green Tea Promotions
Complimentary Green Tea Promotions
McAlister's Deli is Giving Free Green Tea for St. Patrick's Day
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60
Sci-Fi Holiday Campaigns
Sci-Fi Holiday Campaigns
This Target Holiday Commercial Targets Star Wars Fans
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59
Resilient Mother Campaigns
Resilient Mother Campaigns
The Flower Service 'Teleflora' Released a Powerful Ad About Mothers
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58
Choreographed Christmas Commercials
Choreographed Christmas Commercials
House of Fraser's Holiday Ad is Styled Like a Music Video
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57
Romance-Themed Anime Game Updates
Romance-Themed Anime Game Updates
The Valentine's Pokémon GO Update Allows Players to Catch More
<
56
Romantic Cocktail Tutorials
Romantic Cocktail Tutorials
Soda Stream Australia's 'Love Potions' Clip Celebrates Valentine's Day
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55
Branded Holiday Travel Films
Branded Holiday Travel Films
H&M's 'Come Together' Short Film was Directed by Wes Anderson
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54
Motherhood-Celebrating Apparel Ads
Motherhood-Celebrating Apparel Ads
Gap's 'Mama Said' Ad Stars a Lesbian Couple and Their Children
<
53
Friendsgiving Cooking Campaigns
Friendsgiving Cooking Campaigns
Tyson Foods Created a Friendsgiving Ad with Actor Anthony Anderson
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52
Irish-Themed Fun Runs
Irish-Themed Fun Runs
The Achilles 5K Run and Walk Celebrates St. Patrick's Day 2016
<
51
Fried Chicken Romance Novellas
Fried Chicken Romance Novellas
'Tender Wings of Desire' is a Mother's Day Promotion from KFC
<
50
Absurd Anniversary Videos
Absurd Anniversary Videos
The Nikon Oz Music Video Celebrates the Camera Company's 100th Birthday
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49
Traveling Teddy Bear Commercials
Traveling Teddy Bear Commercials
This Heartfelt Heathrow Airport Ad Focuses on Two Grandparents
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48
Rival Social Holiday Filters
Rival Social Holiday Filters
Facebook Live is Launching Its First Filters in Time for Halloween
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47
Honest Child Valentine's Ads
Honest Child Valentine's Ads
This Splendid Chocolate Commercial Shows What Kids Think of Love
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46
Millennial-Targeted Halloween Ads
Millennial-Targeted Halloween Ads
Svedka Series Pokes Fun at the Horrors of "First World Problems"
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45
Messy Father's Day Ads
Messy Father's Day Ads
Interflora's New Ad Looks at Father’s Day Through the Eyes of a Messy Son
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44
Courageous Father's Day Ads
Courageous Father's Day Ads
The 'Sick Kids Dad Strong' Ad Honors the Strength of Fathers
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43
Shameless Christmas Commercials
Shameless Christmas Commercials
The '#Whatthebells' Ad Makes Fun of Early Christmas Advertising
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42
Festive Taco Giveaways
Festive Taco Giveaways
Taco Bell is Giving Out Free Doritos Locos Tacos To Celebrate NBA Finals
<
41
Novel Irish Holiday Milkshakes
Novel Irish Holiday Milkshakes
McDonald's will Release New Shamrock Shake Flavors
<
40
Heart-Shaped Chicken Containers
Heart-Shaped Chicken Containers
For Valentine's Day, Poetic KFC Chicken Buckets Can Be Shared
<
39
Department Store Holiday Helpers
Department Store Holiday Helpers
Walmart's Holiday Helper Staff Aimed to Speed Up Checkout Times
<
38
Historic Mother's Day Ads
Historic Mother's Day Ads
The 'All Hail the Carhartt Woman' Ad Celebrates Working Women
<
37
Spooky Burrito Promotions
Spooky Burrito Promotions
This Festive Chipotle Burrito for Halloween is Branded as a 'Boorito'
<
36
Family-Focused Beer Ads
Family-Focused Beer Ads
This Holiday Heineken Commercial Stars Celebrated Actor Benicio del Toro
<
35
Festive Fuel Promotions
Festive Fuel Promotions
The 'Tanks'giving' Campaign Aims to Reward Holiday Travelers with Free Gas
<
34
Olympic Beverage Zones
Olympic Beverage Zones
Coca-Cola is Setting Up #ThatsGold Fan Stations in Rio
<
33
Interactive Makeup Filters
Interactive Makeup Filters
L'Oréal Paris Launched a Valentine's Social Filter to Prompt Engagement
<
32
Adult Fast Food Boxes
Adult Fast Food Boxes
Burger King Israel is Offering an 'Adult Meal' for Valentine's Day
<
31
Shared Airport Buffets
Shared Airport Buffets
KLM's 'Bonding Buffet' Connects Travelers Who are Alone in the Airport
<
30
Urban Easter Egg Hunts
Urban Easter Egg Hunts
This Adult Easter Egg Hunt Takes Participants All Over New York City
<
29
Mother's Day Doughnut Bouquets
Mother's Day Doughnut Bouquets
Tim Hortons is Offering a Quirky Faux-Floral Arrangement for Moms
<
28
Messy Mother's Day Ads
Messy Mother's Day Ads
Brawny Gave Children Snapchat Spectacles for Its New Mother's Day Ad
<
27
Long-Distance Mother's Day Calls
Long-Distance Mother's Day Calls
Rogers Mother's Day Deal Offers a Free Hour of Long-Distance
<
26
Heart-Shaped Pizza Crusts
Heart-Shaped Pizza Crusts
Pizza Hut is Putting a Romantic Twist on Pizza This Valentine's Day
<
25
Curated Christmas Pop-Ups
Curated Christmas Pop-Ups
'The Garage Sale' is a Pop-Up That Offers Goods by Artists and Designers
<
24
Extreme Easter Egg Hunts
Extreme Easter Egg Hunts
The Full Bunny Contact Game Challenges Players to Find Prize-Winning Eggs
<
23
Carolling Alcohol Deliveries
Carolling Alcohol Deliveries
Diageo Teamed Up with Deliveroo for a Festive Christmas Stunt
<
22
Holiday-Themed Chocolate Markets
Holiday-Themed Chocolate Markets
This Event Celebrates Easter 2016 with Gourmet Chocolate
<
21
Tree-Decorating Retail Classes
Tree-Decorating Retail Classes
John Lewis' 'Treetorials' Help Homeowners Perfect Christmas Decor
<
20
Black Christmas Dinners
Black Christmas Dinners
Kraken Launched a Dark Festive Feast to Pair with Its Iconic Black Rum
<
19
LGBTQ-Themed Emojis
LGBTQ-Themed Emojis
Instagram and Paul Smith are Celebrating Pride Month in a Bold Way
<
18
Galentine's Day Markets
Galentine's Day Markets
Urban Outfitters' Valentine's Day Market Focused on Friendship
<
17
AR Holiday Campaigns
AR Holiday Campaigns
Covent Garden is Leveraging Augmented Reality Technology for the Holidays
<
16
Spooky Fast Food Packaging
Spooky Fast Food Packaging
Burger King's Chicken Fries Now Come in a Festive Halloween Box
<
15
Projected Christmas Campaigns
Projected Christmas Campaigns
Very.co.uk's Holiday Ad Campaign Was Shared on London Buildings
<
14
Revitalized Chip Bouquets
Revitalized Chip Bouquets
Doritos is Bringing Back Its Ketchup Roses to Celebrate Valentine's Day
<
13
Branded Easter Egg Hunts
Branded Easter Egg Hunts
The Lindt Gold Bunny Hunts Series Will Travel Around the UK
<
12
Celebratory Crayon Bus Tours
Celebratory Crayon Bus Tours
Crayola's '100 Years of Colour' Bus Tour Entertained UK Kids
<
11
Easter Brunch Flavor Events
Easter Brunch Flavor Events
This McCormick Easter Preview Was Hosted by Blogger Gaby Dalkin
<
10
Curated Father's Day Giftboxes
Curated Father's Day Giftboxes
Giftagram's 'American Legends' Box was Curated by Channing Tatum
<
9
Easter Egg Snapchat Lenses
Easter Egg Snapchat Lenses
Cadbury Creme Egg Unveiled a Sponsored Snapchat Lens in the UK
<
8
Comedic Mother's Day Ads
Comedic Mother's Day Ads
The Agency 'Mother New York' Put a Creative Spin on Mother's Day
<
7
Iconic Candy-Themed Cafes
Iconic Candy-Themed Cafes
The 'Cadbury Creme Egg Cafe' Celebrates a Beloved Easter Treat
<
6
Immersive Holiday Tree Rooms
Immersive Holiday Tree Rooms
Claridge's Christmas Tree is a Room-Sized Experience
<
5
Fried Chicken Bouquets
Fried Chicken Bouquets
KFC New Zealand Handed Out 20 Bouquets for Valentine's Day
<
4
Easter Egg Hunt Activations
Easter Egg Hunt Activations
The Cadbury Enchanted Maze Was Hosted near the London Eye
<
3
Interactive Christmas Retail Displays
Interactive Christmas Retail Displays
This Display Tells a Story and Promotes Customer Engagement
<
2
Emotion-Powered Pop-Up Shops
Emotion-Powered Pop-Up Shops
This eBay Pop-Up Used Facial Expressions to Help Shoppers Find Gifts
<
1
Branded Pop-Up Chapel Bars
Branded Pop-Up Chapel Bars
The Jager Chapel Was a Romantic Activation Hosted in France
<