Burger King Canada is celebrating Halloween by offering one of its most popular side dishes in a spooky Halloween box. With only a few weeks left until Halloween night, the festive packaging gives consumers a fun way to embrace the spirit of the season.
Up until the 31st of October, Burger King will sell Halloween Chicken Fries in a limited-edition box. While the Chicken Fries themselves are the same as usual, the regular packaging has been replaced by a festive Halloween box branded with a skeletal outline of a cartoon chicken. The box also features an image of ghoulish fingers reaching around the edges for an extra-creepy touch.
While many brands are introducing entirely new menu items for the Halloween season, Burger King demonstrates how chains can still celebrate by changing something as simple as their packaging.