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70 Bi-Cultural Marketing Innovations

From Immersive Tequila Events to Cultural Parenting Magazines

— August 17, 2017 — Marketing
These bi-cultural marketing innovations range from immersive tequila tastings to Latina parenting magazines that target Millennial women living in North America. Standouts in the realm of pop culture, fashion, and beauty include influencer Karen Monserrat's recent partnership with Dove. The Mexican-American blogger, who is based in San Diego teamed up with the inclusive brand to promote its Dermacare Scalp line. The ad features a vlog-inspired format and targets a Spanish-speaking audience in an authentic and honest way.

Other notable examples in the realm of food and beverage include Cerveza Tecate's anti-abuse campaign which educates audiences about treating women right. Addressing a topic that is seldom covered in most beer ads -- campaigns stereotypically associated with hyper-masculinity -- this commercial promotes an inclusive message while sharing the same values as Tacate's target audience.

When it comes to food marketing, notables include Taco Bell's mysterious menu promotions, Chipotle's rewarding mobile game app, and Hershey's festive chocolate branding which pays homage to Mexico's Día de Muertos (Day of the Dead) celebration.
6.5
Score
Popularity
Activity
Freshness
69
Cultural Political Campaigns
Cultural Political Campaigns
Hillary Clinton's 'Nuestra Historia' Ad Acknowledges Hispanic Voters
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68
Latino-Focused Sports Shows
Latino-Focused Sports Shows
EPSN2's New Weekly Show is Interactive and Culturally Fluent
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67
Fiesta-Themed Cooking Demonstrations
Fiesta-Themed Cooking Demonstrations
This Cooking Class Helps Consumers Celebrate Cinco De Mayo
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66
Minority-Focused Coding Labs
Minority-Focused Coding Labs
Google's 'Code Next' Lab Encourages Black and Latino Teens to Code
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65
Athletic Taco Giveaway Campagins
Athletic Taco Giveaway Campagins
Taco Bell and The NBA Offer Free Tacos When Road Games are Steals
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64
Latina Kitchen Pop-Ups
Latina Kitchen Pop-Ups
'The Tamale Kitchen' Sells Authetic Tamales Made by Latin Women
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63
LGBTQ-Celebrating Love Letters
LGBTQ-Celebrating Love Letters
Billboard's 'Love Letters to the LGBTQ Community' Mark Pride Month
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62
Hispanic Celebrity Animal Campaigns
Hispanic Celebrity Animal Campaigns
The Group Fifth Harmony Takes a Stand Against Animal Cruelty
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61
Digital Piñata Promotions
Digital Piñata Promotions
Tostitos is Celebrating Cinco de Mayo 2017 with Personalized Piñatas
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60
Festive Mexican-Style Lagers
Festive Mexican-Style Lagers
Sweetwater Created a Mexican-Style Lager for Cinco De Mayo
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59
Test Kitchen Dinner Reservations
Test Kitchen Dinner Reservations
Taco Bell is Offering a New Dining Experience Through OpenTable
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58
Cayenne-Spiced Coffees
Cayenne-Spiced Coffees
Starbucks' New Chile Mocha is a Spicy Seasonal Sipper
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57
Rewarding Burrito Loyalty Programs
Rewarding Burrito Loyalty Programs
The Chiptopia Summer Rewards Program Benefits Repeat Customers
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56
Celebrity-Endorsed Parenting Apps
Celebrity-Endorsed Parenting Apps
The Grow Parenting App Was Launched by Shakira
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55
Breakfast-Focused Hot Sauces
Breakfast-Focused Hot Sauces
The Taco Bell Breakfast Salsa Offers Mild Heat for Morning Diners
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54
Multiculturalism-Inspired Poutines
Multiculturalism-Inspired Poutines
These Smokes Poutinerie Products Explore Global Flavor
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53
Influencer-Crafted Shampoo Ads
Influencer-Crafted Shampoo Ads
Dove Partnered with Blogger Karen Monserrat for Its Dermacare Line
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52
Piña Colada-Inspired Tea Drinks
Piña Colada-Inspired Tea Drinks
Starbucks Now Offers an Teavana Iced Piña Colada Infusion
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51
Pop-Up Burrito Bars
Pop-Up Burrito Bars
Hector Santiago’s Burro Pollo Will Returns as a Cinco De Mayo Pop-Up
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50
Authentic Sangria Recipes
Authentic Sangria Recipes
This Original Spanish Sangria Blend Features SOLAZ Tempranillo Cabernet
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49
Latin Tequila Cocktails
Latin Tequila Cocktails
These S'Quiela Flavored Malt Beverages Boast a Tequila Taste
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48
Diversity-Focused Clothing Ads
Diversity-Focused Clothing Ads
GAP's 'I Am Gap' Campaign Uses Real People, Not Models
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47
Smartphone Grilling Campaigns
Smartphone Grilling Campaigns
Burger King's 'Snap King' Has People Grill Burgers from Competitors
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46
Avocado-Focused Restaurants
Avocado-Focused Restaurants
Avocaderia in Brooklyn Serves Up Avocado Dishes in Many Forms
<
45
Latino Media Start-Ups
Latino Media Start-Ups
Sofia Vergara is Collaborating on a Latin-Centric Company Called 'Raze'
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44
Latino Fashion Tours
Latino Fashion Tours
'Latino Fashion Week' Showcases the Work of Top Latino Designers
<
43
Hispanic Cinema Pop-Ups
Hispanic Cinema Pop-Ups
Cine Carretera Popped Up in a Vacant Lot in San Diego to Screen Films
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42
Latina Cosmetic Collections
Latina Cosmetic Collections
Reina Rebelde Makes Makeup for Women with a Focus on Latina Beauty
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41
Songstress Smartphone Games
Songstress Smartphone Games
The Demi Lovato Mobile Game Chronicles a User's Path to Stardom
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40
Gamer Snack Packaging
Gamer Snack Packaging
Mountain Dew and Doritos' Promotion is Targeted Towards 'Call of Duty' Fans
<
39
Anti-Homophobia Soccer Jerseys
Anti-Homophobia Soccer Jerseys
The US Soccer Teams' New Jerseys Celebrate Pride Month 2017
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38
Whole Coconut Cocktails
Whole Coconut Cocktails
Juan Coronado of Bacardi Shows Trend Hunter How to Make a Coconut Cocktail
<
37
Promotional QSR Guacamole Games
Promotional QSR Guacamole Games
The Chipotle 'Cado Crusher' Game Rewards with Free Chips and Guac
<
36
Festive Taco Promotions
Festive Taco Promotions
Diablo Sauce is Returning to Taco Bell Just in Time for Cinco de Mayo
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35
Branded Beverage Filters
Branded Beverage Filters
Mac's Snapchat Filters Promote the Iced Froster Convenience Store Drinks
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34
Educational Fast Food Campaigns
Educational Fast Food Campaigns
The #RecognizePotential Campaign Encourages Teens to Graduate
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33
Minute-Long Comedy Shows
Minute-Long Comedy Shows
Chipotle is Introducing a Snapchat Show Called 'School of Guac'
<
32
Blended Horchata Beverages
Blended Horchata Beverages
Starbucks Released a New Almond Milk Frappuccino That's Great for Fall
<
31
Multicultural Parenting Magazines
Multicultural Parenting Magazines
This Magazine Was Created to Target Hispanic Millennial Mothers
<
30
Poetic Multicultural Smartphone Ads
Poetic Multicultural Smartphone Ads
This iPhone Commercial Features the Voice of Maya Angelou
<
29
Dog-Friendly Ice Cream Parlors
Dog-Friendly Ice Cream Parlors
Don Paletto Makes Frozen Treats for Sharing with One's Pooch
<
28
Baseball-Inspired Taco Promotions
Baseball-Inspired Taco Promotions
Taco Bell is Celebrating the 2016 World Series with Free Tacos
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27
Songstress Athleisure Collaborations
Songstress Athleisure Collaborations
Demi Lovato's Fabletics Collection Inspires Confidence
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26
Multicultural Beauty Campaigns
Multicultural Beauty Campaigns
The #BornandMade Campaign Encourages Women to Share Their Stories
<
25
Anti-Abuse Beer Ads
Anti-Abuse Beer Ads
'Cerveza Tecate' Defines Men By How They Treat Women in This Commercial
<
24
Inclusive Drugstore Makeup
Inclusive Drugstore Makeup
'Maybelline X Shayla' Aims to Make Mainstream Makeup More Inclusive
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23
Vegetarian Fast Food Guides
Vegetarian Fast Food Guides
Taco Bell Created a Guide to Showcase Its AVA-Certified Food Options
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22
Expressive Beauty Campaigns
Expressive Beauty Campaigns
Milk Makeup's 'Shades of Femininity' Campaign Promotes Self-Expression
<
21
Mysterious Taco Promotions
Mysterious Taco Promotions
This Chain is Letting Fans Pre-Order Its New Secret New Dish
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20
Mexican-Inspired Halloween Candies
Mexican-Inspired Halloween Candies
Hershey's New Cookies 'n' Creme Skulls Draw on Día de Muertos
<
19
Fiesta-Inspired Dog Toys
Fiesta-Inspired Dog Toys
BarkShop's Squeaky Dog Toys Playfully Celebrate Cinco de Mayo
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18
Cartoon-Themed Resorts
Cartoon-Themed Resorts
'Nickelodeon Hotels & Resorts' is Opening a New Location in Riviera Maya
<
17
Tequila-Infused Donuts
Tequila-Infused Donuts
The Patrón Platinum Donut Was Created in Honor of Cinco de Mayo
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16
Portable Taco Bags
Portable Taco Bags
Frito Lay's Top N Go 'Walking Taco' Bags Are Inspired by Street Food
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15
Seasonal Organic Taquerias
Seasonal Organic Taquerias
'Rreal Tacos' is a Place to Make Your Own Taco with Local Ingredients
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14
Fruit-Based Meat Substitutes
Fruit-Based Meat Substitutes
Upton's Naturals Uses Jackfruit as a Plant-Based Alternative to Meat
<
13
Taco Mask Snapchat Lenses
Taco Mask Snapchat Lenses
The Cinco De Mayo Taco Bell Snapchat Lens Was a Huge Success
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12
Nacho-Only Restaurants
Nacho-Only Restaurants
This Bay Area Restaurant Specializes in Gourmet Nachos
<
11
Graffiti-Inspired Mint Packaging
Graffiti-Inspired Mint Packaging
This Packaging Concept Features Colorful Graffiti Art
<
10
Mexican Restaurant Clothing Retailers
Mexican Restaurant Clothing Retailers
The 'Taco Bell Taco Shop' Offers Merchandise from the QSR
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9
Male Body-Positive Photography
Male Body-Positive Photography
The Everyman Project Empowers All Men to Feel Confident
<
8
Colorful Pride Chips
Colorful Pride Chips
These Doritos Rainbow Chips Support 'It Gets Better'
<
7
Sushi Burrito Food Trucks
Sushi Burrito Food Trucks
The Sushiburri Truck in Toronto Serves Japanese-Mexican Fusion Cuisine
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6
Mexican-Inspired Concept Restaurants
Mexican-Inspired Concept Restaurants
These Taco Bell Restaurants Will Feature Localized Designs
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5
Socially Connected Soda Bottles
Socially Connected Soda Bottles
These Pepsi Bottles Give Access to Exclusive Filters on Snapchat
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4
VR Taco Promotions
VR Taco Promotions
Taco Bell is Setting Up an Immersive VR Arcade to Kick Off Its Latest Promotion
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3
Inclusive Seamless Nude Underwear
Inclusive Seamless Nude Underwear
This New Jockey Range is Affordable, Comfortable and Versatile
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2
Multicultural Beauty Editorials
Multicultural Beauty Editorials
Harper's Bazaar's 'Shades of Beauty' Feature Features Vivid Looks
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1
Immersive Tequila Event Tastings
Immersive Tequila Event Tastings
The Art of Patron Event Series Launched in London's Shoreditch
<