Hershey's New Cookies 'n' Creme Skulls Draw on Día de Muertos

 - Oct 19, 2016
References: brandeating & confectionerynews
While it is expected that most candy companies will release special Halloween treats during the month of October, this year Hershey's is taking a slightly different approach by drawing inspiration from the Mexican holiday 'Día de Muertos.' Known as 'Day of the Dead' in English, Día de Muertos is an annual holiday that involves remembering those who have passed away.

To honor the special day, Hershey's has released a festive treat called Cookies 'n' Creme Skulls. The new candy consists of bite-sized version of the classic Cookies 'n' Cream Bar, but with special sugar skull packaging.

The new Cookies 'n' Creme Skulls not only gives consumers a delicious new treat to enjoy this Halloween season, but it also acknowledges the influence of Mexican culture in the US.