Frito Lay is a company traditionally associated with snacks, but it is attempting to take a small step in the direction of full meals with the new Top N Go 'Walking Taco' bags. The bags, which come with Doritos or Cheetos, are designed to allow snackers to top their chips with whatever their hearts and tongues desire.
While the Top N Go Walking Taco products are effectively the same as regular Doritos or Cheetos, the essential difference is in the shape of the bag. Rather than a deep bag, Walking Taco bags have wide openings that encourage snackers to top their chips with things like cheese sauce, ground beef, olives, jalapenos -- or anything else.
The Top N Go Walking Taco bags are inspired by street food. In fact, Frito Lay sent a food truck on the road with Walking Taco bags and abundant toppings to put on them.
What's Driving This Trend
- Street Food-inspired Snacks
- The Top N Go Walking Taco bags are inspired by street food, opening up opportunities for companies to create snack products that give a similar experience to the consumer.
- Customization Packaging
- Walking Taco bags have wide openings that encourage snackers to top their chips, showcasing a trend towards customized packaging and giving way for other snack products to follow suit.
- Small Meal Snacks
- Frito Lay's attempt to move towards meal-time snacks with Walking Tacos highlights a potential trend of smaller meal-sized snacks, creating opportunities for alternative snack items that are filling enough to be a great snack or light meal.
Who This Affects Most
- Snack Food
- The Top N Go Walking Taco bags by Frito Lay have the potential to disrupt the traditional snack food industry with their unique packaging and customizable toppings.
- Street Food
- Inspired by the street food trend, the Top N Go Walking Tacos have opened up opportunities for companies to create snack products that utilize the street food experience and flavor profiles.
- Convenience Stores
- Portable meals like Walking Tacos could disrupt the convenience store industry by offering a quick, easy meal or snack option for on-the-go consumers.
