Free Trend Report Free 2019 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

The Cinco De Mayo Taco Bell Snapchat Lens Was a Huge Success

 - May 24, 2016
References: adweek
Launched to celebrate Cinco de Mayo 2016, the Taco Bell Snapchat lens was a sponsored AR experience for users that included a digital taco mask. The playful campaign may seem silly, but the sponsored lens was used over 224 million times, creating a huge return on investment for the Mexican-inspired fast food brand.

Live for only one day within the US, the Taco Bell Snapchat lens in honor of Cinco de Mayo 2016 beat a record of 165 million views in one day previously held by Gatorade from a campaign related to the Super Bowl.

The ad format is considered to be one of Snapchat's most lucrative at the moment, with Adweek previously reporting the amount to be approximately $750,000 for a 24-hour sponsored lens. The high cost of the medium speaks to the ROI on the platform given its unique ease in generating user-generated ad content.