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Top 100 Interactive Marketing Trends in 2016

From Holiday-Themed Bottles to Participatory Posters

— January 29, 2017 — Marketing
To ensure that their names stick with consumers, brands often resort to unconventional techniques, which these 2016 interactive trends demonstrate.

Featured in these 2016 interactive trends are beer-branded massages that were a part of Chang Beer's promotional campaign in Thailand and Leesa's mattress gallery that functioned as a promotional retail space for the online-based brand. Dairy Milk's Medley Lounge was a memorable event as well, as chocolate lovers were given the chance to indulge in the sweet treat while receiving a range of relaxing beauty treatments.

The Beauty Unbound Festival took interactivity to the next level, inviting attendees to participate in tutorials that showcased some of the latest innovative products for men and women alike. By hosting events such as these, a brand associates its name with a positive experience, which often proves more profitable than traditional advertising.

To see how these marketing techniques continue to change once the New Year hits, take a look at our FREE 2017 Trend Report.
6.1
Score
Popularity
Activity
Freshness
99
Snapchat Rewards Program Filters
Snapchat Rewards Program Filters
Hospitality Group Starwood Has Launched a Series of Geofilters
<
98
Branded Activity Apps
Branded Activity Apps
Persil's App for Activities Suggests Ways Families Can Have Fun Outside
<
97
Surrealist World Simulators
Surrealist World Simulators
The 'Disney and Dali' Experience Takes Participants Inside Paintings
<
96
Swedish Furniture Brand Exhibits
Swedish Furniture Brand Exhibits
A IKEA Exhibition on Storage Will Go on Display in London
<
95
VR Kitchen Simulators
VR Kitchen Simulators
IKEA's Virtual Reality Kitchen Experience Introduces Dream Kitchens
<
94
Immersive Movie Marketing Kiosks
Immersive Movie Marketing Kiosks
Creo Worked with Universal on this 'Minions' Movie Release Kiosk
<
93
Posture-Correcting Billboards
Posture-Correcting Billboards
This Digital Billboard From Microsoft Corrects Posture Instantly
<
92
Social Fast Food Geofilters
Social Fast Food Geofilters
McSnaps Were Special Geofilters Accessible Only at McDonald's Stores
<
91
Bedding Fort Restaurants
Bedding Fort Restaurants
TK Maxx's Pop-Up #DuvetDining Event Provides a Taste of Food and Products
<
90
Modular Decor Shops
Modular Decor Shops
NYC's Chilewich Store Embraces a Modular Design for Its Interior Displays
<
89
Beer Brand Massages
Beer Brand Massages
Chang Beer's Massage Event Gave Out a 'Massage in a Bottle'
<
88
Dream-Promoting Mattress Showrooms
Dream-Promoting Mattress Showrooms
The Showroom for Leesa Mattress' Functions as a Sleep Gallery
<
87
Ancient VR Cereal Launches
Ancient VR Cereal Launches
Kellogg’s Ancient Legends Held Tastings Enhanced with Virtual Reality
<
86
Holographic Projection Tables
Holographic Projection Tables
FORUM8's Holographic Display Brings 3D-Printed Objects to Life
<
85
AR Blood Donation Billboards
AR Blood Donation Billboards
NHS Blood and Transplant's Donation Ad Interactively Builds Awareness
<
84
Social Media Museum Renditions
Social Media Museum Renditions
These Museum Instagrams Show Off Paris' Art Collections Creatively
<
83
Candy-Themed Coding Games
Candy-Themed Coding Games
The 'Glicode' App is Pocky's Attempt to Teach Kids about Coding
<
82
Speakeasy-Inspired Dining Experiences
Speakeasy-Inspired Dining Experiences
This Restaurant Delivers the Full Speakeasy Experience
<
81
Milestone Skate Culture Hubs
Milestone Skate Culture Hubs
This House of Vans Toronto Pop-Up Celebrates the Brand's 50 Years
<
80
Shark-Infested Underwater Bedrooms
Shark-Infested Underwater Bedrooms
This Airbnb Aquarium Suite is the Brand's Latest Contest
<
79
Retail Technology Lounges
Retail Technology Lounges
This Lenovo Retail Location Encourages Shoppers to Experience Products
<
78
Snapchat Recruitment Campaigns
Snapchat Recruitment Campaigns
JPMorgan is Recruiting New Grads with a Sponsored Geofilter
<
77
Multi-Sensory Candy Events
Multi-Sensory Candy Events
The LCO Performed Cadbury Dairy Milk's 'The Sound of Flavourites'
<
76
Holiday Soda Bottles
Holiday Soda Bottles
Coca-Cola's Gift Bottle Transforms Its Label into a Chirstmas Bow
<
75
Razor-Printing Pop-Ups
Razor-Printing Pop-Ups
Gillette's 'RZR MKR' Showcases the History and Future of Razors for Men
<
74
Floating Beer Gardens
Floating Beer Gardens
Hoegaarden's Pop-Up Beer Garden Offers a Multi-Sensory Experience
<
73
Gamified Stadium Experiences
Gamified Stadium Experiences
This Chromecast Promo Engaged an Entire Arena of NHL Fans
<
72
Urban Garden Billboards
Urban Garden Billboards
This Billboard by Wildstone in London Doubles as a Community Garden
<
71
Interactive Dining Events
Interactive Dining Events
This Restaurant Combines Interactive Theatre with Fine Dining
<
70
Easter Bunny Brand Activations
Easter Bunny Brand Activations
This Haribo Activation Toured the City of London Offering Treats
<
69
Promotional Escape Rooms
Promotional Escape Rooms
This Escape Room Challenge Highlights a New Norwegian Airlines Route
<
68
Open-Kitchen Dining Experiences
Open-Kitchen Dining Experiences
This Restaurant Prepares Each Meal in Front of Diners
<
67
Flavor-Swapping Chip Promotions
Flavor-Swapping Chip Promotions
The 'Flavor Swap' Campaign Pits Old Flavors Against New Ones
<
66
VR Taco Promotions
VR Taco Promotions
Taco Bell is Setting Up an Immersive VR Arcade to Kick Off Its Latest Promotion
<
65
Media-Connected Retail Stores
Media-Connected Retail Stores
This Furniture Store Partnered with Pinterest for a Unique Campaign
<
64
Personalized Chip Bag Designs
Personalized Chip Bag Designs
The LAY’S Summer Days Campaign Let Consumers Personalize Their Chips
<
63
Outdoor Urban Gym Pop-Ups
Outdoor Urban Gym Pop-Ups
Fitness Supplements Brand Maxinutrition Will Host an Outdoor Gym
<
62
Retro Multi-Sensory Soda Events
Retro Multi-Sensory Soda Events
Coca-Cola Hosted a Memorable #TastetheFeeling Event in Toronto
<
61
Multi-Sensory Liquor Shops
Multi-Sensory Liquor Shops
Pernod Ricard's Cruise Ship Store Educates and Inspires Consumers
<
60
Luxury Hotel Resident Cats
Luxury Hotel Resident Cats
Le Bristol Paris Has Two Birman Kitties Watching Over the Lobby
<
59
Collegiate Ball Pits
Collegiate Ball Pits
Kijiji Launched a Ball Pit for Adults at Toronto Frosh Week
<
58
Exploratory Food Pop-Ups
Exploratory Food Pop-Ups
This IKEA Pop-Up in Toronto Challenges Conventional Food Rules
<
57
Interactive Beer Posters
Interactive Beer Posters
Fuller Frontier Encourages Instagrammers to #FindFlavour with Filters
<
56
Immersive Underground Dining Concepts
Immersive Underground Dining Concepts
At This Nuremberg Restaurant, Guests are Greeted by the Chef
<
55
Macho Beer Bars
Macho Beer Bars
This Craft Beer Marketing Stunt in Japan Uses Burly Men to Appeal to Women
<
54
Branded Soup Pop-Ups
Branded Soup Pop-Ups
This Famous Chef is Currently Running the Campbell's Pop-Up Shop
<
53
90s Game Show Recreations
90s Game Show Recreations
The London Crystal Maze Event Promotes Freixenet Sparkling Wine
<
52
Interactive Beauty Festivals
Interactive Beauty Festivals
The 'Beauty Unbound' Festival Celebrates Beauty Industry Innovations
<
51
Mix-and-Match Cereal Tastings
Mix-and-Match Cereal Tastings
Nestle Cereals Has Launched a Mix and Match Breakfast Kiosk
<
50
Experimental Pop-Up Bars
Experimental Pop-Up Bars
The 'Best Damn Billboard-Bar' Serves Up Sweet Beer-Based Concoctions
<
49
VR Painting Experiences
VR Painting Experiences
McDonald's Helps Fans Unleash Their Inner Artist with VR Art at SXSW
<
48
Barrel-Honoring Whiskey Pop-Ups
Barrel-Honoring Whiskey Pop-Ups
The Latest Glenmorangie Pop-Up Bar Has Opened in London's Soho
<
47
Interactive Christmas Retail Displays
Interactive Christmas Retail Displays
This Display Tells a Story and Promotes Customer Engagement
<
46
Branded Office Breaks
Branded Office Breaks
Lipton's 'Flavor Break' Tour Provides Relief from Workday Stresses
<
45
Oversized Billiards Promotions
Oversized Billiards Promotions
This Citroen Event Showcased the Brand's New Airbump Technology
<
44
Zero Gravity Dance Parties
Zero Gravity Dance Parties
Desperados' 'Bass Drop' Takes EDM Fans to 20,000 Feet
<
43
Relaxing Chocolate Bar Pop-Ups
Relaxing Chocolate Bar Pop-Ups
The Dairy Milk Medley Lounge Offers Chocolate and Beauty Treatments
<
42
Gamified Pop-Up Eateries
Gamified Pop-Up Eateries
The 'Meal of Fortune' Pop-Up is Part Restaurant and Part Arcade
<
41
Athletic Collection Workout Launches
Athletic Collection Workout Launches
H&M Poland Held an Immersive Fitness Event in Warsaw
<
40
Vodka Cafe Pop-Ups
Vodka Cafe Pop-Ups
Grey Goose Opened a Pop-Up Vodka Bar, Cafe & Bakery in New York
<
39
Experimental Snack Brand Pop-Ups
Experimental Snack Brand Pop-Ups
Snack Brand Ryvita Will Launch an Experiential Pop-Up Cafe
<
38
Digital Dome Installations
Digital Dome Installations
teamLab's Immersive Installation is Set in an Ethereal Enviroment
<
37
Interactive Window Displays
Interactive Window Displays
This Department Store Used Interactive Displays to Track Customer Data
<
36
Experiential Beach Events
Experiential Beach Events
The Interactive 'Facebook Beach' Was Set Up at Cannes
<
35
Multi-Sensory App Activations
Multi-Sensory App Activations
The Candy Crush Castle is a Scented Bouncy Castle for Adults
<
34
Members-Only Pop-Up Shops
Members-Only Pop-Up Shops
The Jordan Brooklyn Pop-Up is Temporarily Open in Flatbush
<
33
Marketing Street Performances
Marketing Street Performances
This Stunt Was Used to Engage Consumers One-on-One and Digitally
<
32
Interactive Football Cleat Launches
Interactive Football Cleat Launches
This Puma Tricks Event Launched the Shoe in London
<
31
Motion-Sensing Interactive Ads
Motion-Sensing Interactive Ads
Walkers Brand Created a Unqiuely Interactive Street Advertisement
<
30
Vacation-Inspired VR Events
Vacation-Inspired VR Events
This Kayak Pop-Up Transported People to Miami Via VR
<
29
Department Store Food Halls
Department Store Food Halls
The Fenwick Food Hall Has Opened in the Brand's Original Store
<
28
Temporary Supermarket Bars
Temporary Supermarket Bars
Goose Island Beer Co. Will Set Up Pop-up Beer Tastings in Tesco Stores
<
27
Immersive Tequila Event Tastings
Immersive Tequila Event Tastings
The Art of Patron Event Series Launched in London's Shoreditch
<
26
Branded Traveling Market Tours
Branded Traveling Market Tours
This Innocent Brand Activation Featured a Three-City Tour
<
25
Self-Sustaining Grocery Hydroponics
Self-Sustaining Grocery Hydroponics
The World's First In-Store Farm Has Opened in Berlin
<
24
Custom Greeting Art Installations
Custom Greeting Art Installations
Accessories Brand Kipling Helped Consumers Show Love to Friends
<
23
Beauty Pop-Up Launch Parties
Beauty Pop-Up Launch Parties
The Good Ship Benefit in London Opened Its Doors with a VIP Event
<
22
Multi-Dimensional Dining Experiences
Multi-Dimensional Dining Experiences
The 'Chambers of Flavour' Events are Packed with Suprises
<
21
Designer Retail Farmers Markets
Designer Retail Farmers Markets
The Club Monaco Farmers Market Previously Popped Up in Toronto
<
20
Multi-Sensory Beauty Installations
Multi-Sensory Beauty Installations
teamLab's Interactive Gallery Explores L’Occitane's Products
<
19
Sensorial Bubble Wrap Parties
Sensorial Bubble Wrap Parties
This Multi-Sensory Brand Activation Was Hosted by Cadbury Dairy Milk
<
18
Sensorial Snack Brand Events
Sensorial Snack Brand Events
Propercorn and Bombas & Parr Have Launched the 'Institute of Flavor'
<
17
Adult Ball Pit Bars
Adult Ball Pit Bars
This Event Combines the Fun of a Ball Pit with Adult-Oriented Drinks
<
16
In-Store Immersion Pods
In-Store Immersion Pods
The Bompas & Parr 'Taste Pod' Debuted a Thorntons Store in London
<
15
Branded Fitness Park Pop-Ups
Branded Fitness Park Pop-Ups
This Reebok Pop-Up Brings the Gym Outside in London
<
14
Slow-Mo Brewery Photobooths
Slow-Mo Brewery Photobooths
Asahi Beer Held an Immersive Event at This Shoreditch Brewery
<
13
Sneaker Heritage Festival Venues
Sneaker Heritage Festival Venues
The Nike Air Max Con Hong Kong Event Shows the Shoe's History
<
12
Luxury Car Digital Experiences
Luxury Car Digital Experiences
This Bentley Digital Experience Took Over an Amsterdam Hotel
<
11
Multi-Sensory Workout Clubs
Multi-Sensory Workout Clubs
Nike's 'Unlimited You' Offers a Unique and Immersive Experience
<
10
Pop-Up Shoe Store Trailers
Pop-Up Shoe Store Trailers
This Mobile Shoe Store Offers a Unique Shopping Experience
<
9
Experiential Beer Lounges
Experiential Beer Lounges
The Budweiser Beer Garage is the Latest SXSW 2016 Activation from A-B
<
8
Snacking Slot Machines
Snacking Slot Machines
Deliveroo's 'RooMachine' Gives Out Samples from Restaurant Partners
<
7
Mysterious Urban Cookie Vaults
Mysterious Urban Cookie Vaults
The Oreo Wonder Vault is Delighting Passersby in New York City
<
6
Sophisticated Clubhouse Pop-Ups
Sophisticated Clubhouse Pop-Ups
The Johnnie Walker Blue Store is Modeled After a Gentlemen's Club
<
5
Mobile eCommerce Fitting Rooms
Mobile eCommerce Fitting Rooms
The True & Co. Mobile Retail Store Brings the Online Store to Life
<
4
Unisex Fragrance Container Pop-Ups
Unisex Fragrance Container Pop-Ups
This Experiential Activation in London Launched the New CK2
<
3
Sleep-Based Brand Activations
Sleep-Based Brand Activations
This Bold Event from Greggs Promotes Its New Flat White Coffee
<
2
High-Tech Multi-Sensory Pop-Ups
High-Tech Multi-Sensory Pop-Ups
This Ticketed Perrier-Jouët Pop-Up Was Organized by Bombas & Parr
<
1
Wearable Brand Activations
Wearable Brand Activations
This Fit Bit Event Invited People to Try Its Obstacle Course
<