Japanese lager brand Asahi recently threw an event at a Shoreditch brewery that featured live music and plenty of interactive experiences. The immersive event hosted at the Old Truman Brewery in London's hip Shoreditch neighborhood included a slow-motion photo booth that served as the main attraction in addition to a larger than life branded statue of a freshly poured lager.
The Asahi Beer event was the launch of the photo booth's tour of the UK, which will visit bars, festivals and other lifestyle events.
The impressive photo booth has plenty of crazy extras that are sure to contribute to some amazing slow-motion videos. Some of those special effects include 100 ping pong balls launched into the air around the individual.
What's Driving This Trend
- Immersive Experiences
- Opportunity to create interactive events that engage consumers through immersive experiences like photo booths.
- Branded Statues
- Potential for unique branding opportunities through the use of larger than life statues at events and venues.
- Slow-motion Videos
- Growing demand for slow-motion video capture experiences that offer creative effects and enhance user-generated content.
Who This Affects Most
- Event Management
- Use of immersive experiences and branded statues to create memorable events and enhance customer engagement.
- Beer and Spirits
- Opportunity for breweries and spirits brands to incorporate interactive photo booths and experiential marketing strategies.
- Photography and Videography
- Increased demand for slow-motion video capabilities for capturing unique and engaging content for social media and marketing campaigns.
