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24 Snack Brand Activations

From Comical Cheese Billboards to Exclusive Chocolate Tastings

— July 18, 2017 — Marketing
From nostalgia-driven toaster pastry pop-ups to sandwich and crisp lunch cafes, these snack brand activations showcase the variety of applications of experiential marketing within the sphere of snacking.

Arguably one of the most memorable to date, the Creme de la Creme Egg Cafe hosted by Cadbury in London was an immense success both on and offline. Hosted over a number of days, the event included a number of gourmet snacks inspired by the iconic Easter treat, and a ball pit for adults only.

Separately, snack brand Ryvita also hosted a London-based pop-up as part of its larger 'Lunch Less Ordinary' campaign. The pop-up experience was officially called the 'Colour Your Palate Café,' and boasted the inclusion of a food and flavor scientist on-hand to advise on the snack selection.
6.8
Score
Popularity
Activity
Freshness
24
Boozy Bread Pop-Ups
Boozy Bread Pop-Ups
Virgin Trains' Food Store Pop-Up Features Bread, Baking Kits and Beer
<
23
Festival Froyo Trucks
Festival Froyo Trucks
The Sweetly-Twisted Froyo Truck Frequents Community Events
<
22
Sandwich Crisp Pop-Ups
Sandwich Crisp Pop-Ups
Walkers' Serves Sandwich Clubs and Sandwich-Inspired Crisps
<
21
Pop-Up Cracker Restaurants
Pop-Up Cracker Restaurants
Cracker Brand Jacob's One-Day Pop-Up Showcases Inspiring Recipe Ideas
<
20
Porridge Breakfast Cafes
Porridge Breakfast Cafes
Quaker Oats' 'Oat Café' Serves a Different Porridge Every Half Hour
<
19
Exclusive Chocolate Tastings
Exclusive Chocolate Tastings
Lindt is Holding a Chocolate and Wine Tasting Masterclass
<
18
Sugar-Discarding Stunts
Sugar-Discarding Stunts
Ricola Encouraged Consumers to Trade Sugar for Herbal Sugar-Free Sweets
<
17
Healthy Travel Pop-Ups
Healthy Travel Pop-Ups
'Eat Well. Travel Further.' Lets Travelers Eat Healthy in Transit
<
16
Gourmet Snack Brand Restaurants
Gourmet Snack Brand Restaurants
Cheetos Launches 'The Flamin’ Hot Spot' with Roy Choi
<
15
Personalized Snacking Pop-Ups
Personalized Snacking Pop-Ups
The Laughing Cow's 'Snack Like You Cafe' Underlines Customization
<
14
Snack-Sampling Conveyors
Snack-Sampling Conveyors
Rowntree's is Launching a Taste Tour Inspired by Sushi Conveyor Belts
<
13
Cereal-Themed Streetwear Boutiques
Cereal-Themed Streetwear Boutiques
The Kith x Cap'n Crunch Pop-Up Marries Food and Fashion
<
12
Edible Snack Cake Installations
Edible Snack Cake Installations
McVitie's Launched a Jaffa Cakes Tower for Father's Day 2016
<
11
Minimalist Yogurt Shops
Minimalist Yogurt Shops
The Le Pur Pop-Up Shop Boasts a Clean and Fresh Design
<
10
Pop-Up Dessert Trucks
Pop-Up Dessert Trucks
The Nutella Food Truck Will Travel Around Australia this Winter
<
9
Easter Candy Pop-Up Cafes
Easter Candy Pop-Up Cafes
The London Cadbury Creme Egg Pop-Up Has an Adult Ball Pit
<
8
Mix-and-Match Cereal Tastings
Mix-and-Match Cereal Tastings
Nestle Cereals Has Launched a Mix and Match Breakfast Kiosk
<
7
Comical Cheese Billboards
Comical Cheese Billboards
Babybel's Billboard for Food Comes Wrapped with Funny Jokes
<
6
Interactive Crunchy Chocolate Pop-Ups
Interactive Crunchy Chocolate Pop-Ups
Guests of the M&M Pop-up Voted on the Brand's Next Flavor
<
5
Nutritional Bar Workshops
Nutritional Bar Workshops
The CLIF Bar 'Build-a-Bar' Seminar Offers Energy Bar Personalization
<
4
Festive Candy Campaigns
Festive Candy Campaigns
Nestle's Quality Street Christmas Event is a Multi-Sensory Experience
<
3
Experimental Snack Brand Pop-Ups
Experimental Snack Brand Pop-Ups
Snack Brand Ryvita Will Launch an Experiential Pop-Up Cafe
<
2
Sensorial Snack Brand Events
Sensorial Snack Brand Events
Propercorn and Bombas & Parr Have Launched the 'Institute of Flavor'
<
1
Mysterious Urban Cookie Vaults
Mysterious Urban Cookie Vaults
The Oreo Wonder Vault is Delighting Passersby in New York City
<