Opened last year in the heart of New York, the Kith x Cap'n Crunch pop-up shop showcased the brands' collaborative streetwear range. In addition to letting shoppers get their hands on exclusive apparel from the appropriately named 'Captain Kith' collection, the shop was also home to branded pencils, dishware and limited edition boxes of cereal.
Accentuated with blue and white decor that is synonymous with the Cap'n Crunch brand identity, this pop-up shop illustrated the cereal's Millennial appeal. The food brand's partnership with a cult streetwear label was not only well-received by Kith's loyal clientele but also created a more memorable experience for cereal lovers.
Though usually geared towards kids, Cap'n Crunch showcases the power of experiential marketing with its Kith collaboration collection, and pop-up -- appealing to Millennial streetwear buffs with an appreciation for exclusive merchandise.