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58 Innovative Burger Chain Campaigns

From Fast Food Fitness Clubs to Mystery Burger Packaging

— May 29, 2018 — Marketing
In terms of viral-worthy burger chain campaigns, many consumers may automatically think of the main contenders like Wendy's, McDonald's and Burger King, and while those are always a hit, there are also several from more regional options such as Shake Shack and In n Out.

A noteworthy campaign launched in 2017 comes from New York City's Shake Shack in the form of a fitness-branded customer club. The Shack Track & Field workout group encourages customers to "run their buns off" and hosts a number of meet-ups where like-minded runners can work for their beloved burgers.

A common thread amongst recent burger chain campaigns of note is limited edition clothing collections. Burger King, McDonald's, Shake Shack, White Castle and In n Out have all experimented with branded apparel in a move that aims to win over streetwear coveting Millennials.
7.3
Score
Popularity
Activity
Freshness
58
Politically Charged Burger Ads
Politically Charged Burger Ads
The Whopper Neutrality Ad is a Political Push from Burger King
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57
Voice-Activated Burger Spots
Voice-Activated Burger Spots
Burger King's Google Home Ad Makes the Device Talk About the Whopper
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56
Funeral-Themed Burger Ads
Funeral-Themed Burger Ads
Burger King is Promoting Its New Sandwich in a Dark and Hilarious New Ad
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55
In-Game Burger-Ordering Services
In-Game Burger-Ordering Services
Burger King's #BurgerClan Helps eSports Players Place Orders
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54
Fashionable New Year's Envelopes
Fashionable New Year's Envelopes
McDonald’s Will Mark the 2018 Lunar New Year with Red Envelopes
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53
Fast Food Group Runs
Fast Food Group Runs
Shake Shack's 'Shack, Track, & Field' Follows a Run with Food and Beer
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52
Post-Severance Burger Deals
Post-Severance Burger Deals
Burger King's #WhopperSeverance Gives a Free Burger to Fired Employees
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51
Frozen Food-Finding Promotions
Frozen Food-Finding Promotions
Wendy's National Freezer Expedition Highlights America's Freezers
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50
Fast Food Book Giveaways
Fast Food Book Giveaways
Canada's New Happy Meal Promotion Gives Away Books Instead of Toys
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49
Eel Burger Collaborations
Eel Burger Collaborations
Shake Shack with Chef Fergus Henderson are Offering a Slippery Specialty
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48
Fast Food-Sniffing Guide Dogs
Fast Food-Sniffing Guide Dogs
This Burger King Short Tells the Story of Nathan Tree and His Dog
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47
Green Fast Food-Branded Rainbows
Green Fast Food-Branded Rainbows
Mcdonald's Shambow Celebrates St. Patrick's Day in Chicago
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46
Pop-Infused Fast Food Advertisements
Pop-Infused Fast Food Advertisements
White Castle Taps into Gilmarie for an Uplifting Ad Campaign
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45
Burger-Flavored Toothpastes
Burger-Flavored Toothpastes
Burger King's Fun Toothpaste Flavor Mimics the Taste of the Whopper
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44
Food Friendly Weather Updates
Food Friendly Weather Updates
This McDonald's Billboard Relays Real-time Weather Conditions
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43
Special Edition Gamer Toys
Special Edition Gamer Toys
The Super Mario Happy Meal Toys Celebrate Mario Kart 8 Deluxe
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42
Burger Chain Buses
Burger Chain Buses
Burger King Launched a Fast Food Bus to Take People to Its Restaurant
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41
Limited-Edition QSR Sauces
Limited-Edition QSR Sauces
The McDonald's Big Mac Sauce is Available in Japan in Limited Numbers
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40
Sponsored Coffee-Stealing Avatars
Sponsored Coffee-Stealing Avatars
McDonald's and Snapchat Designed the First Sponsored Bitmoji
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39
Charitable Valentine's Shakes
Charitable Valentine's Shakes
Shake Shack's 'Love Shack Shake' Supports People and Assistance Dogs
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38
In-Restaurant Smartphone Lockers
In-Restaurant Smartphone Lockers
McDonald's Singapore Put 100 Lockers into One of Its Locations
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37
Wine-Infused Milkshakes
Wine-Infused Milkshakes
Shake Shack is Introducing the 'Jack & Karen Shake' with Prosecco
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36
Kissing Fast Food-Branded Contests
Kissing Fast Food-Branded Contests
Mcdonald's and WeChat Awarded Couples with Free Macarons
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35
Adult Fast Food Boxes
Adult Fast Food Boxes
Burger King Israel is Offering an 'Adult Meal' for Valentine's Day
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34
Burger Chain Fashion Collections
Burger Chain Fashion Collections
Don C & Wendy's Launch Basketball Merchandise for March Madness
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33
Exclusive Anniversary Burgers
Exclusive Anniversary Burgers
This Delectable Shake Shack Japan Burger is Available for One Day
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32
Miniature Burger Pranks
Miniature Burger Pranks
McDonald's Launched 'The Micro Mac' for April Fool's Day
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31
Burger Chain Chatbots
Burger Chain Chatbots
Shakebot Can Answer 300 Common Shake Shack-Related Questions
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30
Collaborative QSR Deliveries
Collaborative QSR Deliveries
Wendy’s and DoorDash Have Partnered to Offer Delivery
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29
Nostalgic Summer Packaging Campaigns
Nostalgic Summer Packaging Campaigns
Sonic's New Summery Packaging Reminds One of Warmer Months
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28
Humorous Flame Grill Ads
Humorous Flame Grill Ads
Burger King's Flame Grilled Ads Make Fun of Former McDonald's Executives
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27
Mystery Burger Boxes
Mystery Burger Boxes
In France, Burger King Now Lets Customers Leave Their Order to Chance
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26
Fast Food Rivalry Mixtapes
Fast Food Rivalry Mixtapes
Wendy's Released Songs About Competitors McDonald's and Burger King
<
25
Fast Food-Branded Game Apps
Fast Food-Branded Game Apps
McDonald's 'McPlay' App Boasts Games and Creative Activities
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24
Vehicular Dipping Sauce Holders
Vehicular Dipping Sauce Holders
The 'DipClip' Secures Sauces to Your Car's Vent
<
23
Gift Exchange Burger Promotions
Gift Exchange Burger Promotions
The 'Whopper Exchange' Lets People Trade Poor Gifts for Burgers
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22
Restaurant Chain Cookbooks
Restaurant Chain Cookbooks
The Shake Shack Cookbook Details How to Make Signature Meals at Home
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21
On-Demand Fast Food Deliveries
On-Demand Fast Food Deliveries
UberEATS is Now Offering a McDonald's Delivery Service
<
20
Fast Food Loungewear
Fast Food Loungewear
The McDelivery Collection Promotes McDonald's Presence on UberEATS
<
19
Social Media Burger Personalization
Social Media Burger Personalization
Burger King Lets You Customize Your Own Burger Via Instagram
<
18
Pride-Celebrating Fast Food Packaging
Pride-Celebrating Fast Food Packaging
McDonald's Celebrates Pride Month With Rainbow Fry Boxes
<
17
Creative In-Game Ads
Creative In-Game Ads
Nike and McDonald's are Advertising Through a Game on the WeChat App
<
16
Fast Food-Branded Fitness Clubs
Fast Food-Branded Fitness Clubs
Shack Track & Field is a Workout Group Funded by Shake Shack
<
15
Fast Food Sandwich Sauces
Fast Food Sandwich Sauces
McDonald's Canada is Set to Launch Bottled Sauces in Spring
<
14
Anime-Themed Ice Cream
Anime-Themed Ice Cream
McDonald's Japan is Releasing a Pikachu-Themed McFlurry
<
13
Burger Chain Cryptocurrencies
Burger Chain Cryptocurrencies
Burger King Launched 'WhopperCoin' as Its Own Digital Currency
<
12
Flipped Fast Food Logos
Flipped Fast Food Logos
The McDonald's 'M' Has Been Flipped to Support International Women's Day
<
11
QSR Uniform Streetwear
QSR Uniform Streetwear
White Castle is Collaborating with Telfar on a Clothing Collection
<
10
Gilded Fast Food Burgers
Gilded Fast Food Burgers
McDonald's is Giving Away a Big Mac Ring Dubbed the 'Bling Mac'
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9
Traffic-Dependent Billboard Ads
Traffic-Dependent Billboard Ads
McDonald's New Billboards Change in Slow-Flowing Traffic
<
8
Sustainable Burger-Themed Sneakers
Sustainable Burger-Themed Sneakers
Allbirds & Shake Shack Teamed Up to Create a New Pair of Kicks
<
7
Fast Food Recycling Initiatives
Fast Food Recycling Initiatives
McDonald's Recycling Project Aims to Make Eco-Friendly Packaging
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6
Burger-Inspired Soda Cans
Burger-Inspired Soda Cans
DPZ&T Created an Anniversary Can for McDonald's Iconic Big Mac
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5
Opulent QSR Burger Packaging
Opulent QSR Burger Packaging
These McDonald's Burger Boxes are Accented with Crystals
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4
Collectible Fast Food T-Shirts
Collectible Fast Food T-Shirts
Uniqlo and McDonald's are Celebrating Big Mac's 50th Anniversary
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3
International Fast Food Menus
International Fast Food Menus
The McDonald's HQ Restaurant Offers Exclusive International Items
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2
Celebratory Fast Food Capsules
Celebratory Fast Food Capsules
McDonald's is Celebrating the 50th Anniversary of the Big Mac
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1
Mood-Altering Illustrated Campaigns
Mood-Altering Illustrated Campaigns
These McCafé Ads Visualize the Effects of Morning Coffee
<