In terms of viral-worthy burger chain campaigns, many consumers may automatically think of the main contenders like Wendy's, McDonald's and Burger King, and while those are always a hit, there are also several from more regional options such as Shake Shack and In n Out.
A noteworthy campaign launched in 2017 comes from New York City's Shake Shack in the form of a fitness-branded customer club. The Shack Track & Field workout group encourages customers to "run their buns off" and hosts a number of meet-ups where like-minded runners can work for their beloved burgers.
A common thread amongst recent burger chain campaigns of note is limited edition clothing collections. Burger King, McDonald's, Shake Shack, White Castle and In n Out have all experimented with branded apparel in a move that aims to win over streetwear coveting Millennials.
- Gen Alpha
- Gen Z (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
