As an alternative to a meal box for kids, this Valentine's Day Burger King Israel is offering The Adult Meal.
The fast food box is branded in a way that reminds of twilight, with coloring and an icon of a burger that is styled like a neon sign. In keeping with this theme, The Adult Meal is available only on Valentine's Day after 6 PM.
The box also details that the contents are only for those 18 years of age or older—inside The Adult Meal box are two Burger King Whoppers, two order of fries, two beers, as well as a "romantic adult toy," which is something like a head massager, a sleeping mask or a feather duster prop.
What's Driving This Trend
- Adult Meal Boxes
- Creating adult-themed fast food boxes with limited availability presents opportunities to capitalize on holiday and event marketing.
- Adult Toy Inclusions
- Including non-food items like adult toys as part of a meal box offering presents an opportunity to differentiate from competitors and offer a unique experience.
- Twilight-themed Branding
- Creating themed packaging that deviates from traditional fast-food branding presents an opportunity to create buzz and engage customers beyond food offerings.
Who This Affects Most
- Fast Food Chain Restaurants
- Fast food chains can explore creating innovative limited-time meal boxes with adult themes and non-traditional inclusions.
- Event and Holiday Marketing
- Marketing and event planning companies can leverage the trend of creating adult-themed meal boxes with holiday or event-specific branding to engage customers and boost sales.
- Adult Toy Manufacturers
- Adult toy manufacturers can explore partnerships with fast food chains to include their products as part of a meal offering to reach new audiences and generate additional revenue streams.
