Naughty Trends

Trend - Chinese food and Japanese sushi restaurants alike are beginning to roll out fried cream cheese wonton as an appetizer dish. The combination of cream cheese with a traditional Chinese wonton leads to a crispy, oily shell that houses savory cream cheese, often served with sweet & sour dipping sauce.

Insight - Consumers who frequently choose to dine-out often find themselves either searching for a new place to enjoy, or defaulting back to one of their favorites. When searching for a new restaurant, one important factor is variety and uniqueness. In order to differentiate themselves from other restaurants while offering a new appetizer for consumers who may not eat meat, or may not want a protein-heavy appetizer, restaurants are launching crispy fried cheese wontons paired with dipping sauces.