Director Saam Farahmand has "taken the history of rock, melted it into one hot babe and pooped it into the world," as one internaut aptly summed up describing the latest Soulwax 'Machine' video.
The Belgian electro duo, also known as 2manyDjs, are known to get excited about combining their banger beats with captivating visuals. This titillating video was "inspired to create a unique interpretation of the ethos behind the project (Radio Soulwax)," according to Soulwax.
The Soulwax 'Machine' video exploits the naked female form as a cold and mechanical means of production. Get slightly disturbed, yet totally fascinated as she takes periodic heavy gulps of music like cow on fodder and later execrates it out as sexy Soulwax work. Regarding the female form as the medium, Farahmand has no qualms taking a dark wink to traditional marketing dogma that the (female) sex sells. Check out the video here.
What Makes This Trend Stand Out
- Electro-mechanical Art
- Artists, musicians, and filmmakers are increasingly incorporating mechanical elements to produce unique pieces of content, such as Soulwax's 'Machine' video.
- Provocative Marketing
- Marketers are pushing boundaries by using provocative and potentially controversial imagery to grab consumers' attention and generate buzz.
- Music-driven Art
- Artists are using music as a medium for their work, with music videos serving as a bridge between the worlds of audio and visual art.
Sectors Adopting This
- Music Industry
- Record labels and musicians can explore innovative ways to utilize music videos to create immersive experiences and visual art through a music-driven approach.
- Art Industry
- Artists, galleries, and museums can tap into the market of electro-mechanical art, which adds a technological and interactive aspect to traditional visual art forms.
- Advertising Industry
- Brands and marketers can incorporate provocative and controversial imagery in their campaigns to generate attention and buzz, but must also navigate the risks and potential backlash of pushing boundaries too far.
