Tailored Punk-Approved Streetwear

MIDNIGHT STUDIOS Launches 'WELCOME TO THE MACHINE' Collection

MIDNIGHT STUDIOS, a punk-focused streetwear label founded by Shane Gonzales, has officially unveiled its Spring/Summer 2022 collection titled 'WELCOME TO THE MACHINE.' The new release doubles as a relaunch for the brand, which was first founded in 2014.

The new collection continues the label's exploration of street-inspired looks while delving deeper into the world of premium tailoring. As a result, 'WELCOME TO THE MACHINE' features a range of suiting options with unique beading details, while casual pieces like tracksuits receive leather piping and other tailoring-specific accents.

Other standouts within the collection include sheer tanks, aux mohair sweaters, and t-shirts donning MIDNIGHT STUDIO's signature motifs. In addition, the capsule contains a wide range of accessories, including the BROOKLYN BOX TRUNK BAGS, which arrive in three sizes.

Image Credit: MIDNIGHT STUDIO

Premium Tailoring Streetwear
Opportunity to infuse high-end tailoring into streetwear fashion.
Signature Motif Accessories
Opportunity to capitalize on the popularity of branded accessories.
Relaunching Established Brands
Opportunity to revitalize established brands through fresh releases.

Who This Affects Most

Fashion Industry
This trend is relevant for fashion designers and retailers looking to tap into the streetwear market.
Accessories Industry
This trend is relevant for accessory brands and designers looking to capitalize on branded accessories.
Creative Industries
This trend is relevant for creative industries, including artists, musicians and photographers, looking to push fashion boundaries in the punk and streetwear arena.
SCORE
5.4 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 81%
Activity 69%
Freshness 12%