‘Fake’ by Matias Troncoso is a mockery of the fraudulent behaviours deeply ridden into American culture. From props to lighting to color, the series oozes dirty fabrication. The theme is taken to the next level with Troncoso’s attention to micro detail. The model looks as though she’s on the verge of being packaged and sold. Her uber-bleached hair looks brittle and broken and her band-aid-adorned nipples suggest a surgical alteration. The plastic animal and fake beach meld into the retro wallscape, creating a Truman Show-esque feel.
The Fake photo series is a bold statement about the unnatural state of consumers and the looming surrender to all things fabricated. Say goodbye to those natural beauties and say hello to life-size Barbies.