The Bodyscape installation was designed for the luxury department store Selfridges by the Dutch creative practice Random Studio. The artwork, which celebrates the 30th anniversary of French fashion brand Mugler's evocative fragrances, adorns the sidewalk-facing windows and captures attention with its large-form shapes and curves. The temporary visual experience is located on the ground floor of the Corner Shop, which is "an ever-changing retail pop-up space" and a beckon for effective contemporary retail practices.
Random Studio designed the Bodyscape installation as a fragmented woman's body. According to Random Studio, its work “amplifies the [Mugler’s] surreal fascination with the female body.” The piece definitely captures the attention of passers-by and is a great example of how luxury companies are relying on sculpture and installation to draw attention to their brand and brick-and-mortar retail spaces.
Image Credit: Jasper Fry
What's Driving This Trend
- Luxury Installation Art
- Luxury companies are increasingly turning to sculpture and installations as a way to draw attention to their brand and brick-and-mortar retail spaces, presenting an opportunity for artists and technology companies who can create interactive and immersive experiences.
- Pop-up Design
- The popularity of temporary retail spaces is leading to an increased emphasis on pop-up design, including visually striking and interactive displays that capture attention and promote a sense of urgency to purchase items.
- Anniversary Marketing
- More companies are celebrating milestones and anniversaries by creating unique installations and pop-up stores that offer a memorable customer experience, presenting a marketing opportunity for brands and vendors who can create engaging and shareable content.
Who This Affects Most
- Luxury Retail
- The use of installation and sculpture art in luxury retail is a growing trend, presenting opportunities for artists and technology firms to collaborate with high-end brands and create unique in-store experiences.
- Event Marketing
- The trend towards temporary and pop-up retail spaces is creating a growing market for event marketing and design, with an emphasis on creating dynamic and visually arresting displays that draw in customers.
- Fashion Design
- Anniversary marketing and promotional pop-up events are becoming a popular way for fashion brands to promote their products and build brand awareness, providing opportunities for designers and marketers who can create unique and memorable experiences.
