MoMu's New Exhibit Fill the Streets of Antwerp with Excitement
Francesca Mercurio — September 3, 2021 — Art & Design
References: designboom
To celebrate the reopening of the Antwerp Fashion Museum (MoMu), students of the Royal Academy of Fine Arts have conceived a public art installation located throughout the city.
This project accompanies the reopening of MoMu's Fashion 2.021 Antwerp - Fashion/Conscious campaign. The installation is an interactive experience where visitors and pedestrians are invited to sit inside large-scaled spheres, which creates the illusion of being dressed in a giant gown.
The sculptures are known as 'fashion balls.' Each fashion ball emulates an original garment worn by a famous icon. When visitors approach the ball, they can scan a QR code and see the original garment worn by a fashion film star. The artists hope visitors and pedestrians interact with the fashion balls in whatever capacity they desire.
Image Credit: Jasper Leonard, designboom, designboom, designboom, designboom, designboom
This project accompanies the reopening of MoMu's Fashion 2.021 Antwerp - Fashion/Conscious campaign. The installation is an interactive experience where visitors and pedestrians are invited to sit inside large-scaled spheres, which creates the illusion of being dressed in a giant gown.
The sculptures are known as 'fashion balls.' Each fashion ball emulates an original garment worn by a famous icon. When visitors approach the ball, they can scan a QR code and see the original garment worn by a fashion film star. The artists hope visitors and pedestrians interact with the fashion balls in whatever capacity they desire.
Image Credit: Jasper Leonard, designboom, designboom, designboom, designboom, designboom
Trend Themes
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Interactive Art Installations — The trend of interactive art installations can be explored further to create unique experiences for visitors and customers alike.
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QR Code Integration — The integration of QR codes in physical art installations creates an opportunity for digital engagement and can be used in marketing campaigns.
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Sculptural Fashion — The trend of using sculpture as a medium to showcase fashion can be explored further to create unique fashion experiences.
Industry Implications
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Art — Art galleries and museums can adopt interactive installations to attract visitors and create immersive experiences for art-lovers.
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Fashion — Fashion companies can explore the use of sculptures in their marketing campaigns to showcase their products in a unique way.
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Tourism — Cities and tourism boards can use interactive installations like fashion balls to create unique experiences for tourists and attract more visitors.
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