High-end British fashion house Alexander McQueen showcased its brand new Spring/Summer 2023 capsule to the world with an inflatable dome fashion show. Measuring 26 meters in width, the transparent structure was designed by Chilean architect Smiljan Radić.
The inflatable dome was actually designed for Alexander McQueen for its Spring/Summer 2022 show but the brand states that the structure was meant to be " reused for a number of educational and cultural events." This recycling of this design motif allows for the high-end fashion brand to exhibit something in new settings while also being sustainably minded about the production effort that goes into planning various events.
The inflatable dome fashion show took place on the lawns of the Old Royal Naval College in London.
Image Credit: Alexander McQueen
What Makes This Trend Stand Out
- Inflatable Dome Events
- Brands can utilize inflatable dome structures for sustainable and versatile event spaces.
- Transparency in Fashion
- High-end fashion brands can incorporate transparency in their designs and events to showcase their creative process.
- Capsule Collections
- Designers can create limited edition capsule collections to showcase their brand vision and generate buzz among consumers.
Sectors Adopting This
- Fashion
- Designers and brands can innovate in fashion by incorporating sustainable event practices and forward-thinking designs.
- Architecture
- Architecture firms can partner with fashion brands to design unique and environmentally friendly event structures.
- Event Planning
- Event planners can incorporate sustainable and innovative event structures to create memorable and impactful experiences for their clients.
