JORDANLUCA Unveils FW24 During Milan Fashion Week
Amy Duong — January 16, 2024 — Art & Design
References: hypebeast
To welcome the Fall/Winter 2024 season later this year, fashion brand JORDANLUCA unveils its special looks for the season during Milan Fashion Week. There was a highlight on a specific item: the balloon as both designers Luca Marchetto and Jordan Bowen aimed to bring attention to the delicate item that is full of hope.
The show notes, “There is a bittersweet, nostalgic charm to brightly-colored party balloons – they evoke gatherings, childhood, youthful optimism, play, unguarded happiness. There is a hopefulness in the way we give them life with our mouths.” This was the main theme as the show featured 1,500 balloons that were designed by artist Dominic Myatt which joined models dressed in utilitarian looks and Brutalist themes.
Image Credit: JORDANLUCA, hypebeast
The show notes, “There is a bittersweet, nostalgic charm to brightly-colored party balloons – they evoke gatherings, childhood, youthful optimism, play, unguarded happiness. There is a hopefulness in the way we give them life with our mouths.” This was the main theme as the show featured 1,500 balloons that were designed by artist Dominic Myatt which joined models dressed in utilitarian looks and Brutalist themes.
Image Credit: JORDANLUCA, hypebeast
Trend Themes
1. Balloon-inspired Fashion - The use of balloons as a main theme in JORDANLUCA's fashion show showcases a new trend of incorporating unconventional and playful elements into runway presentations.
2. Utilitarian Fashion - JORDANLUCA's collection featuring utilitarian looks suggests a growing trend in the fashion industry towards practical and functional garments with an emphasis on durability and simplicity.
3. Brutalist Themes in Fashion - The inclusion of Brutalist themes in JORDANLUCA's fashion show indicates a rise in the use of architectural influences and industrial aesthetics in designer collections.
Industry Implications
1. Fashion Design - The incorporation of unconventional elements and architectural influences in fashion shows provides opportunities for designers to push boundaries and create unique, attention-grabbing collections.
2. Event Planning - The trend of using balloons as a main theme in fashion shows opens up innovative possibilities for event planners to create visually stunning and immersive experiences for audiences.
3. Textile Manufacturing - The growing demand for utilitarian fashion presents textile manufacturers with an opportunity to develop durable and functional fabrics that cater to the needs of practical clothing.
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