Luca Marchetto and Jordan Bowen work together to form the London-based fashion label JORDANLUCA. The brand now launches its newest collection designed for the Fall/Winter 2023 season continuing to celebrate London as it usually does. Celebrating its roots, the new campaign is shot by Thomas Cristiani and explores British highways with models wearing tailored apparel that explores traditional office uniforms.
The capsule also features items such as sheer dresses, knitwear, and more. The brand also continues with custom shirts that are redesigned with patterns including a shredded snakeskin print and plaid looks inspired by trucker uniforms. It is rounded out with some casual apparel such as distressed and flared denim and dress shirts with dual collars.
Image Credit: Thomas Cristiani, <a rel='nofollow' href='https://hypebeast.com/uk/2023/9/jordanlucas-fall-winter-2023-menswear-womenswear-campaign'>hypebeast</a>
What's Driving This Trend
- British Highway-inspired Fashion
- The new JORDANLUCA collection draws inspiration from British highways, resulting in tailored apparel with a unique twist.
- Sheer Apparel
- The Fall/Winter 2023 collection includes sheer dresses and tops, adding a touch of elegance to the overall look.
- Redesigned Custom Shirts
- JORDANLUCA showcases custom shirts with innovative patterns, such as shredded snakeskin print and plaid designs resembling trucker uniforms.
Who This Affects Most
- Fashion
- The JORDANLUCA collection presents disruptive innovation opportunities in the fashion industry, combining traditional office uniforms with contemporary elements.
- Apparel
- The inclusion of sheer dresses and tops in the Fall/Winter 2023 collection presents innovative opportunities in the apparel industry, offering a stylish and sophisticated choice for customers.
- Design
- JORDANLUCA's redesigned custom shirts with unique patterns open up disruptive innovation opportunities in the design industry, bridging the gap between traditional and modern aesthetics.
