If there are two industries that seem to be at relatively opposite ends of the spectrum, it's dining and fashion; with food and couture not being the best bed fellows, it's easy to see why. With that said, there has been something of a backlash against the relatively structured fashion industry with editorials and advertising that center around dining in all its varied forms.
Dining is an intimate experience, as is deciding what we'll put on our backs each day. Creating this distinct correlation between dining and clothing in the photo shoots helps us to understand the personal nature of both industries. What's more, by highlighting the playful nature of modern couture labels, brands are helping to push in a more carefree direction to lure in juvenile shoppers.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
