Miss Universe Australia 2010 Jesinta Campbell looks like a 60s stunner in the Autumn/Winter 2011 Novo Shoes campaign. The beauty queen can be seen in a saucy road-trip photoshoot, which was photographed by Bronwyn Kidd, pumping gas and hanging out at a diner.
The Autumn/Winter 2011 Novo Shoes campaign features shoes from the Travel in Style Collection. Shoes of all kinds can be found, such as military-inspired boots, sensually strappy sandals and ladylike heels. I love the wide range in the collection, featuring shoes perfect for nightclub dancing or a day at work. The colors of the shoes match the fall season as well, with dark browns, deep reds and other earth tones.
Key Themes Behind This Trend
- Retro Fashion
- Opportunity for fashion brands to create collections inspired by vintage styles of the 60s.
- Nostalgia Marketing
- Opportunity for brands to tap into consumers' desire for nostalgic experiences and products.
- Seasonal Color Palette
- Opportunity for beauty and fashion brands to align their product offerings with the colors of the fall season.
Where This Applies
- Fashion
- Opportunity for fashion brands to leverage the popularity of retro fashion trends.
- Advertising
- Opportunity for brands to incorporate nostalgia marketing techniques into their advertising campaigns.
- Beauty
- Opportunity for beauty brands to develop makeup and nail products inspired by the seasonal color palette.
