The Appolo Novo 'Too Young To' editorial features a luxe hotel setting, occupied by models Jerome Wyvekens and Lucas Lemoine who fight in a water-gun battle, a guitar hero showdown and even a fencing duel. From brightly hued streetwear staples outfitted by the magazine's fashion editor Richard Voinnet to playful toy-gun props, this dynamic photo spread is all about fun.
This memorable editorial is lensed by photographer Jean François Gschwindt who captures all the models' rowdiness on film. Portraying wealthy youngsters, the model duo sport bold designs from a variety of youth-infused labels. From bold outerwear to comfy casuals, the guys wear statement pieces from the likes of Acne, Junn J and Jeremy Scott among others.
Image Credit: Jean François Gschwindt
Why This Trend Is Growing
- Brightly Hued Streetwear
- Disruptive innovation opportunity: Develop sustainable and eco-friendly streetwear brands that offer vibrant and bold designs.
- Playful Toy-gun Props
- Disruptive innovation opportunity: Create augmented reality toy-gun experiences for immersive gaming and interactive storytelling.
- Youth-infused Labels
- Disruptive innovation opportunity: Integrate technology and customization options into youth-focused fashion brands to create unique and personalized clothing experiences.
Industries Being Reshaped
- Fashion
- Disruptive innovation opportunity: Combine fashion and technology to create interactive clothing and accessories that engage and entertain consumers.
- Photography
- Disruptive innovation opportunity: Develop AI-powered photography tools that can capture and enhance dynamic and energetic moments, delivering high-quality images.
- Gaming
- Disruptive innovation opportunity: Explore the fusion of physical and virtual gaming experiences by creating interactive games that integrate real-life elements such as toy-gun props.
