Martine Rose and Napapijri continue their creative partnership with AW25 Drop 2, a collection that merges performance and attitude through elevated outerwear and bold textures. The capsule revisits Napapijri’s alpine heritage with Martine Rose’s offbeat sensibility, introducing new interpretations of the Skidoo parka in durable CORDURA fabric alongside the return of the floral fleece jacquard, now rendered in brown and teal. Hoodies, T-shirts, and beanies extend the print into casual silhouettes, creating a cohesive mix of sport, nostalgia, and design precision.
The images are captured by Alexandra Gordienko and styled by Tamara Rothstein; the campaign swaps the Alps for an indoor snow center on London’s outskirts, infusing everyday humor into high-performance fashion. Martine Rose and Napapijri channel a playful take on winter sports, proving that functionality and fun can share the same slope.
Image Credit: Martine Rose, Napajiri, Alexandra Gordienko
Key Themes Behind This Trend
- Performance-nostalgia Fusion
- The blending of technical design with nostalgic elements offers a unique twist on outerwear that captivates both fashion enthusiasts and practical consumers.
- Indoor Winter Sports Fashion
- By emphasizing the indoors as a new venue for winter sports apparel, this trend challenges perceptions of where technical winter wear can thrive, diversifying its usage contexts.
- Bold Textile Innovations
- The innovative use of CORDURA fabric and striking color patterns like floral jacquard in performance wear highlights opportunities for creative textile application in functional clothing.
Where This Applies
- Technical Outerwear
- This industry can explore collaborations that merge functionality with avant-garde aesthetics, appealing to both adventure seekers and style-conscious consumers.
- Athleisure
- Integrating alpine motifs with everyday wear, the athleisure industry continues to push boundaries by incorporating adventure-driven designs into casual wardrobes.
- Textiles and Fabrics
- Advancements in durable and visually engaging textiles like the CORDURA and floral jacquard present opportunities for textile manufacturers to cater to multifaceted fashion applications.
