Ladies Who Lunch Editorials

The LVR Magazine 'Time for Tea' Photoshoot is Upper Class

Luisa Via Roma's 'Time for Tea' editorial is frou-frou in every sense of the concept. The models mimic ladies who lunch, a dining concept that has long been central to films and shows like Sex and the City.

LVR Magazine's direction keeps the glamorous concept alive here, only with a series of offbeat couture elements. Large, floppy hats and frilly head pieces abound JK Place, the Santa Maria Novella set that was deemed to be optimal for the photoshoot based on it elegant lounges.

These upper class high tea snapshots borrow pieces from the lines of Burak Uyan, Raffaella Mannelli and Katerina Psoma. Graphic prints, tight skirts and jackets embellished with lace are of course present, paying homage to the seasons essentials.

Offbeat Couture
Trendsetters can capitalize on the rise of offbeat couture by incorporating unusual fashion elements into their products and designs.
Elegant Lounges
Creating elegant lounges or incorporating elegant design elements into a space can attract high-end clients or customers.
High Tea Snapshots
Companies can capitalize on the nostalgia for high tea settings by incorporating the concept into their marketing or product designs.

Where This Applies

Fashion Industry
Fashion designers can take advantage of the offbeat couture trend by experimenting with unconventional designs and materials.
Hospitality Industry
Hospitality venues can attract more high-end clients by incorporating elegant lounges and design elements into their spaces.
Food and Beverage Industry
Restaurants or cafes can appeal to customers by offering high tea experiences or incorporating high tea elements into their menus and interior design.
SCORE
3.5 out of 10
GENDER
10% Men90% Women
MARKETTop markets: Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 69%
Activity 29%
Freshness 8%

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