Jimmy Choo and Harrods will be opening a new ‘Choo Café' within the walls of the department store’s London location that will operate until Sep 30, 2022. The ‘Choo Café' will open its doors in the store’s shoe department with a curated menu from Harrods’ award-winning chefs. The walls, seating, and more are dipped in a bold fuchsia shade that has become one of the brand’s favorite colors.
The ‘Choo Café’ menu places emphasis on British summertime delicacies, incorporating the finest seasonal ingredients such as fresh fruit, picnic sandwiches, and English tea. Additional menu options include dessert options, coffee, and champagne. Visitors will also receive Jimmy Choo-branded crockery and cutlery to enjoy their meal with, as well as a sneak preview of the brand’s upcoming Fall collection.
Image Credit: Jimmy Choo
Key Themes Behind This Trend
- Luxury-inspired Food
- Opportunity to create more cafes that combine designer labels with luxurious food offerings for a unique dining experience.
- Brand Cafe Collaborations
- A new trend of designer collaborations with cafes has emerged - an opportunity for brands looking to enhance their reputation and customer base through a food and beverage offering.
- Experiential Retail
- Trend towards retailers adding dining experience to their stores, providing more than just a shopping destination and a new storefront for cafe businesses.
Where This Applies
- Luxury Retail
- Luxury brands can expand their customer experience by creating cafes within their stores, thus increasing foot traffic and possibly sales.
- Food and Beverage Retail
- Increase in designer collaborations with cafes provides an attractive proposition for food and beverage retailers looking to enhance their offerings on their menu, attracting new audiences.
- Event Management
- Luxury designer cafes are becoming popular locations for exclusive events, and event planners can capitalize on this trend by offering packages that combine venue and catering in a unique setting.
