Thug Life Photography

Elle Perez Captures the 'Ghettopunk' Lifestyle in the Bronx

There's a 'ghettopunk' side of the Bronx that is rarely seen, but resident photographer Elle Perez grew up surrounded by it and has documented the scene since she was 12-years-old. A gritty lifestyle to capture, she follows an underground youth culture into its very core.

There's everything from fun and games to blood and tears. Elle Perez has a behind-the-scenes pass to it all. Elaborating about her work to Beautiful Decay, she says the series is "about the afam/latino punk scene in the Bronx that no-one really knows exists."

Ghettopunk Culture
Opportunity to create products and services showcasing the unique style and lifestyle of the afam/latino punk scene in the Bronx.
Underground Youth Communities
Innovation opportunities to better understand and serve the diverse needs of underground youth communities through research, communication, and outreach.
Raw and Authentic Photography
Opportunities to develop and promote photography that captures raw and authentic moments of life in areas that are traditionally underrepresented.

Sectors Adopting This

Photography
A chance to explore new genres and styles in photography through documenting unique subcultures and lifestyles.
Fashion and Apparel
Innovation opportunities in fashion and apparel by drawing inspiration from the ghettopunk style and culture in the Bronx.
Media and Entertainment
Potential to create new media outlets and entertainment opportunities that shed light on the underrepresented cultures and communities like the ghettopunk culture in the Bronx.
SCORE
6.7 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 100%
Activity 94%
Freshness 8%