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As online engagement and digital media become increasingly integrated into consumer lifestyle, video is evolving into a go-to source for not only entertainment but personal expression. Showcasing emerging trends in viral videos, pop culture parodies and visual entertainment, Trend Hunter’s videos category has everything you need to stay on the cutting edge of video innovation.
play_circle_filled Hellish Dating Ads
Hellish Dating Ads
'When Satan Met 2020' Shares the Devil's Perfect Match
Following a viral Satan-meets-2020 dating ad, Match released When Satan Met 2020, a new spot that riffs on When Harry Met Sally. The ad, created by Ryan Reynolds‘ production studio Maximum Effort,... MORE
Smashing Personal Frozen Items
Smashing Personal Frozen Items
Hop Valley is Helping Say Goodbye to 2020 with its Cryo Drop Method
Hop Valley Brewing Co. is helping people give 2020 the goodbye it deserves with the new Cryo Drops. The brewery will essentially freeze your personal items and then smash the items, helping you... MORE
Food Brand Thanksgiving Apparel
Food Brand Thanksgiving Apparel
STOVE TOP's Stuffy Thanksgiving Collection Helps You “Get Stuffy”
To help fans celerbate Thanksgiving at home this year, STOVE TOP debuted a limited-edition Stuffy Thanksgiving Collection that is “sure to turn your 2020 turkey dinner into a formal affair,... MORE
Viral Mask-Integrated Dresses
Viral Mask-Integrated Dresses
Pretty Little Thing Debuted the Long Sleeve Mask Bodycon Dress
Pretty Little Thing, the popular online fashion boutique, recently made headlines with its new viral mask-integrated dresses. In the era of the “new normal,” wearing a face-covering is... MORE
Top 50 Pop Culture Trends in April
Top 50 Pop Culture Trends in April
From Female-Empowering Temporary Tattoos to Sci-Fi Helmets
This list of April 2020 pop culture trends explore different ways media incorporates itself in other industries to appeal to a broader audience overall. Many labels approach collaborations and new... MORE
Parody Dating Platforms
Parody Dating Platforms
Amazon Dating Boasts a Variety of Singles, Varying in Price and Age
Amazon Dating is a humorous and provoking parody by concept artists Ani Acopian, Suzy Shinn, Morgan Gruer, and animator Thinko. The website embraces the layout of the popular e-commerce platform,... MORE
DIY Sci-Fi-Themed Tree Ornaments
DIY Sci-Fi-Themed Tree Ornaments
Jon Favreau Creates a Template for a Baby Yoda Tree Ornament
Jon Favreau — the creator of Disney+‘s ‘The Mandalorian’ series, has won Christmas by creating a template for a DIY Baby Yoda tree ornament. The character has seen a surge in... MORE
Top 95 Pop Culture Trends in November
Top 95 Pop Culture Trends in November
From Boy Band Beer Labels to Social Media Channel Cook Books
The November 2019 pop culture trends showcase a wide range of brands that take the opportunity of popular viral content and translate that in a message that relates to its consumers through campaigns,... MORE
Fragrant Subscription
Perfume subscription kits help people test out fragrances
Trend - The highly personal process of selecting a fragrance often keeps people from investing in one specific product--because sampling perfumes is so crucial to deciding what works on users' skin. Fragrance subscriptions are here to make that process easier, with kits that offer diverse sets of perfumes that users can test out.
Workshop Question - How could your brand cater to consumers' sense of experimentation?
Viral Marketing Tactics
Viral Marketing Tactics
Ocean Spray Gifted '420doggface208' with a Cranberry Juice-Filled Truck
After releasing a video of himself taking a swig of Ocean Spray juice while riding his longboard and lip syncing to Fleetwood Mac’s ‘Dreams,’ Nathan Apodaca, otherwise known on... MORE
play_circle_filled Voting-Encouraging Dancer Campaigns
Voting-Encouraging Dancer Campaigns
The 'Get Your Booty to the Poll' Ad Encourages Viewers to Vote
With American elections just around the corner, a new campaign called ‘Get Your Booty to the Poll’ was launched encouraging viewers to vote. The name of the campaign, Get Your Booty to... MORE
Hip Hop Battle Card Games
Hip Hop Battle Card Games
This Card-Based Drinking Game Celebrates Hip Hop Culture
The University of Dope, a hip hop battle card game created by Marian “Skinni Bee” Andoh and A.V. “” Perkins, is the perfect game for lovers of hip hop. The drinking... MORE
Virtual K-Pop Singles
Virtual K-Pop Singles
The New K/DA Single is First on the Billboard's World Digital Song Chart
While K-Pop is gaining attention internationally, a new aspect of the genre recently is now at the top of Billboard’s World Digital Song Sales chart, however, the artists are from an augmented... MORE
play_circle_filled Discount Grocery Store Albums
Discount Grocery Store Albums
NO FRILLS Launched the Edgy 'Haulin' State of Mind' Album
NO FRILLS, the Canadian chain of deep discount supermarkets owned by Loblaws, recently debuted an edgy album, dubbed ‘Haulin’ State of Mind.’ Fans can text “album” 374-... MORE
Top 60 Pop Culture Trends in June
Top 60 Pop Culture Trends in June
From Sci-Fi Franchise Face Masks to Food Scented Nail Polishes
This list of June 2020 pop culture trends explore many ways that brand is connecting with the media through familiar faces and concepts. There are companies that are connecting with consumers... MORE
Top 85 Pop Culture Trends in May
Top 85 Pop Culture Trends in May
From Cartoon-Themed Graphic Tees to Charitable Cloth Face Masks
The May 2020 pop culture trends are vast and explore creative ways of incorporating recognizable concepts to products and services. Many of the latest trends take a timely approach with the... MORE
Poet-Inspired Wine Packaging
Poet-Inspired Wine Packaging
The Winc x Atticus Lost Poet Wine Embraces Writing and Winemaking
The ‘Lost Poet’ wine is a delicate red blend that is characterized by “depth and complexity.” Released as a limited-edition product, the bottle is the result of a... MORE
play_circle_filled Viral Mascot Deaths
Viral Mascot Deaths
Planters' Mr. Peanut is Dead & the Funeral Will Be Aired During the Super Bowl
It is official — beloved Planters mascot Mr. Peanut is dead at 104 years-old. The playful character gave his life to save his friends and the company pledges that “he will [always] be... MORE
Provokingly Empowering Candles
Provokingly Empowering Candles
This Daring Goop Candle Went Viral and It Sold Out Very Quickly
This Goop candle is definitely intriguing by way of design and, well, scent. Titled ‘This Smells Like My Vagina,’ the product is bound to immediately capture the attention of consumers.... MORE
play_circle_filled Spoof Gin Spirit Ads
Spoof Gin Spirit Ads
Aviation Gin's 'The Gift That Doesn't Give Back' Spoofs an Exercise Bike Ad
After ‘The Gift That Gives Back’ by Peloton went viral, Ryan Reynolds’ Aviation Gin quickly released a spoof advertisement called ‘The Gift That Doesn’t Give Back’... MORE
play_circle_filled Hilarious Honest Marketing Campaigns
Hilarious Honest Marketing Campaigns
Beauty Brand OUAI Makes Fun of Itself By Reading Bad Reviews
Many brands receive negative reviews for their products, but beauty brand OUAI has decided to embrace its negative reviews to recreate its original dry shampoo—the Super Dry Shampoo. To debut... MORE
play_circle_filled Malleable Smartphone Tripods
Malleable Smartphone Tripods
The Living Streaming Selfie Light is Perfect for Vloggers
The new Living Streaming Selfie Light makes it easy for anyone to become an Influencer or create their own video content using their smartphone. The device clamps onto any flat service and holds any... MORE
play_circle_filled Disruptive Makeup Docu-Series
Disruptive Makeup Docu-Series
The Making of the Conspiracy Collection is Documented on YouTube
The Conspiracy Collection has been in the works since the start of this year and fans of Jeffree Star and Shane Dawson have been along for the journey thanks to a multi-part series documenting the... MORE
Short-Form Viral Beauty Campaigns
Short-Form Viral Beauty Campaigns
e.l.f. Made an Original Song for Its Hashtag Challenge on TikTok
e.l.f. Cosmetics makes affordable, cruelty-free products for the eyes, lips and face and created a hashtag challenge on TikTok to promote its offerings. While TikTok is full of popular songs, the... MORE
Artistically Extravagant Sneakers
Artistically Extravagant Sneakers
Mr. Bailey's Outlandish Shoes are Inspired by Takashi Murakami
Mr. Bailey creates a pair of truly outlandish and extravagant sneakers. Their design is artistically informed, drawing inspiration from the vibrant aesthetic of one of the most successful artist of... MORE