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As online engagement and digital media become increasingly integrated into consumer lifestyle, video is evolving into a go-to source for not only entertainment but personal expression. Showcasing emerging trends in viral videos, pop culture parodies and visual entertainment, Trend Hunter’s videos category has everything you need to stay on the cutting edge of video innovation.
Short-Form Viral Beauty Campaigns
Short-Form Viral Beauty Campaigns
e.l.f. Made an Original Song for Its Hashtag Challenge on TikTok
e.l.f. Cosmetics makes affordable, cruelty-free products for the eyes, lips and face and created a hashtag challenge on TikTok to promote its offerings. While TikTok is full of popular songs, the... MORE
Top 85 Pop Culture Trends in October
Top 85 Pop Culture Trends in October
From Villain Beauty Sets to Mess-Free Pumpkin Decorators
The series of October 2019 pop culture trends highlight a wide range of references that nod to all generations that are involved with the media. Some of the concepts bring nostalgic elements to tap... MORE
Humorous Meme-Inspired Apparel
Humorous Meme-Inspired Apparel
Kylie Jenner Creates New Rise and Shine Merchandise Following Memes
Last week, Kylie Jenner recorded a tour of her office, which captured a moment that quickly turned into a hilarious meme—Jenner took the opportunity to design a set of Rise and Shine... MORE
Pizza-Embedded Skateboards
Pizza-Embedded Skateboards
&pizza Created the Ultimate Pizza Skateboard with a Real Pizza Inside
The &pizza chain based out of Washington D.C. created a unique pizza skateboard that sets itself from other popular styles that simply depict an image of the popular dish. The unconventional and... MORE
Top 100 Pop Culture Trends in August
Top 100 Pop Culture Trends in August
From Disney-Inspired Bags to Alien-Inspired Beer Campaigns
The August 2019 pop culture concepts pay close attention to all the rage that happens throughout the media and social platforms to implement through different products and services for marketing... MORE
Ice Tea-Inspired Sneaker Drops
Ice Tea-Inspired Sneaker Drops
The adidas x AriZona Ice Tea Collaboration Boasts a 2nd Installment
In July, the adidas x AriZona Ice Tea partnership initiated its first release with a pop-up that was shut down by the NYPD due to immense interest. Now, the two brands are following up this strong... MORE
Goth-Inspired Brand Launches
Goth-Inspired Brand Launches
Goth des Garçons is a Brand That Exaggerates Online Fashion Culture
Online fashion cultures, punk revival, and “dangerous-looking footwear” are some of the aesthetics that newly launched brand Goth des Garçons is embracing as its ethos and artistic... MORE
Alien-Themed QSR Pop-Ups
Alien-Themed QSR Pop-Ups
Arby’s Area 51 Event Will Feed Those Attending the Viral Facebook Event
With the recent viral success of the ‘Storm Area 51’ event on Facebook, fast-food chain Arby’s has decided to feed the hungry masses with a food truck. Currently, more than 1.9... MORE
Reflective Health
Connected mirrors focus on analyzing and aiding the health of users
Trend - Smart mirrors that have advanced capabilities are focusing on wellness with the incorporation of health-analyzing or enhancing functions–whether that's for the health of their skin or for their fitness goals.
Workshop Question - How could your brand more seamlessly integrate its product/service into its customers' lifestyles?
Provokingly Empowering Candles
Provokingly Empowering Candles
This Daring Goop Candle Went Viral and It Sold Out Very Quickly
This Goop candle is definitely intriguing by way of design and, well, scent. Titled ‘This Smells Like My Vagina,’ the product is bound to immediately capture the attention of consumers.... MORE
Artistically Extravagant Sneakers
Artistically Extravagant Sneakers
Mr. Bailey's Outlandish Shoes are Inspired by Takashi Murakami
Mr. Bailey creates a pair of truly outlandish and extravagant sneakers. Their design is artistically informed, drawing inspiration from the vibrant aesthetic of one of the most successful artist of... MORE
play_circle_filled Viral Mascot Deaths
Viral Mascot Deaths
Planters' Mr. Peanut is Dead & the Funeral Will Be Aired During the Super Bowl
It is official — beloved Planters mascot Mr. Peanut is dead at 104 years-old. The playful character gave his life to save his friends and the company pledges that “he will [always] be... MORE
DIY Sci-Fi-Themed Tree Ornaments
DIY Sci-Fi-Themed Tree Ornaments
Jon Favreau Creates a Template for a Baby Yoda Tree Ornament
Jon Favreau — the creator of Disney+‘s ‘The Mandalorian’ series, has won Christmas by creating a template for a DIY Baby Yoda tree ornament. The character has seen a surge in... MORE
play_circle_filled Spoof Gin Spirit Ads
Spoof Gin Spirit Ads
Aviation Gin's 'The Gift That Doesn't Give Back' Spoofs an Exercise Bike Ad
After ‘The Gift That Gives Back’ by Peloton went viral, Ryan Reynolds’ Aviation Gin quickly released a spoof advertisement called ‘The Gift That Doesn’t Give Back’... MORE
Top 95 Pop Culture Trends in November
Top 95 Pop Culture Trends in November
From Boy Band Beer Labels to Social Media Channel Cook Books
The November 2019 pop culture trends showcase a wide range of brands that take the opportunity of popular viral content and translate that in a message that relates to its consumers through campaigns,... MORE
play_circle_filled Hilarious Honest Marketing Campaigns
Hilarious Honest Marketing Campaigns
Beauty Brand OUAI Makes Fun of Itself By Reading Bad Reviews
Many brands receive negative reviews for their products, but beauty brand OUAI has decided to embrace its negative reviews to recreate its original dry shampoo—the Super Dry Shampoo. To debut... MORE
play_circle_filled Malleable Smartphone Tripods
Malleable Smartphone Tripods
The Living Streaming Selfie Light is Perfect for Vloggers
The new Living Streaming Selfie Light makes it easy for anyone to become an Influencer or create their own video content using their smartphone. The device clamps onto any flat service and holds any... MORE
play_circle_filled Disruptive Makeup Docu-Series
Disruptive Makeup Docu-Series
The Making of the Conspiracy Collection is Documented on YouTube
The Conspiracy Collection has been in the works since the start of this year and fans of Jeffree Star and Shane Dawson have been along for the journey thanks to a multi-part series documenting the... MORE
Viral Chicken Sandwich Costumes
Viral Chicken Sandwich Costumes
Yandy is Selling a Sold Out Chicken Sandwich Costume for Halloween
If you’re looking for a Halloween costume that perfectly captures the 2019 culture zeitgeist, look no further than the Sold Out Chicken Sandwich Costume from Yandy. Yandy is an online... MORE
Influencer-Branded Cosmetics
Influencer-Branded Cosmetics
Tati Westbrook Recently Launched the Tati Beauty Line
Tati Westbrook is a beauty blogger who gained a notable following on her social channels after a video she posted about a former friend exploded on the Internet and entered meme culture. After her... MORE
Alien-Inspired Craft Beers
Alien-Inspired Craft Beers
Perrin Brewing Launched the Storming The Gates Area 51 IPA
In light of the recent Internet sensation surrounding aliens and Area 51, Perrin Brewing, a craft beer distillery based out of Grand Rapids, Michigan, launched a special beer called the Storming The... MORE
Singer Music Streaming Quizzes
Singer Music Streaming Quizzes
Lizzo and Spotify Launched a "DNA test" For Your B*tch Percentage
“I just took a DNA test, turns out I’m 100 percent that b*tch,” is a popular song lyric that easily gets stuck in the head of any listener. The line is from songstress Lizzo’... MORE
play_circle_filled Ironic Storytelling QSR Campaigns
Ironic Storytelling QSR Campaigns
Popeyes' New Chicken Sandwich Will Launch at Sweet Dixie Kitchen
Popular fast-food chain Popeyes is leveraging an interesting viral story to launch its new Chicken Sandwich - the company has decided to debut the sandwich at a trendy brunch restaurant in Long Beach,... MORE
Scary Clown-Themed Beverages
Scary Clown-Themed Beverages
Fans of Starbucks Create the IT Cappuccino as Part of a "Secret Menu"
In anticipation of the new IT 2 movie featuring Pennywise the Dancing Clow, Starbucks launched the IT Frappuccino on its “secret menu.” To order this scary clown-themed cold beverage,... MORE
Ironically Direct Campaigns
Ironically Direct Campaigns
no name Launched A Straightforward and Hilarious Campaign
no name, Canada’s largest retailer of generically branded groceries and household products, just launched a marketing campaign that completely encompasses the company’s direct and... MORE