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Viral Trends

As online engagement and digital media become increasingly integrated into consumer lifestyle, video is evolving into a go-to source for not only entertainment but personal expression. Showcasing emerging trends in viral videos, pop culture parodies and visual entertainment, Trend Hunter’s videos category has everything you need to stay on the cutting edge of video innovation.
Ideas
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Insights
Viral Hippo Toys
Viral Hippo Toys
Thrilljoy Created the First Officially Licensed Moo Deng Collectible
Moo Deng, the bouncing baby pygmy hippo in a Thailand zoo, has quickly become a worldwide internet sensation and Thrilljoy recently launched the first officially licensed Moo Deng collectible. While... MORE
play_circle_filledHygienic Hippo Campaigns
Hygienic Hippo Campaigns
In Confessions of Moo Deng, a Viral Baby Hippo Teaches Handwashing
Since its 2020 launch, Lifebuoy’s award-winning H for Handwashing campaign has reached more than 14 million children across 35 countries—and with Confessions of Moo Deng, the main message is... MORE
Hyper-Personalized Playlists
Hyper-Personalized Playlists
Spotify is Using Advanced AI to Create a Connection Through Playlists
Hyper-personalized playlists have become Spotify’s latest focus, combining advanced AI and algorithms to craft uniquely tailored music experiences for its users. In a world where personal... MORE
Viral Video Content Toys
Viral Video Content Toys
Bonkers Toys Received Licensing for 'Skibidi Toilet' Toy Lineup
The partnership between Bonkers Toys and Invisible Narratives aims to bring the popular animated YouTube series Skibidi Toilet to the retail toy market. Bonkers Toys, a rapidly growing U.S. toy... MORE
Celebrity-Endorsed Ice Cream
Celebrity-Endorsed Ice Cream
Sabrina Carpenter is Set to Release Espresso-Flavored Ice Cream
Sabrina Carpenter is set to release espresso-flavored ice cream on June 28th. The 25-year-old singer-songwriter’s song Espresso has gained much attention, leading to the upcoming release of... MORE
Tomato-Inspired Clutches
Tomato-Inspired Clutches
A Meme Inspired an Unconventional LOEWE Tomato Accessory
The LOEWE Tomato Leaves candle went viral for its unexpected scent and since then, the luxury candle has not only cemented the brand’s identity but also inspired memes across social media—... MORE
Viral Baby Hotel Partnerships
Viral Baby Hotel Partnerships
The Four Seasons Hotel Partners a Viral Baby for a Weekend
The Four Seasons recently partnered with a viral TikTok baby to launch a campaign, giving the baby the royal treatment. The invitation stemmed from a viral TikTok video featuring the baby expressing... MORE
Complimentary Soup Trucks
Complimentary Soup Trucks
The Good Humor Soup Truck is Sharing Free Soup in NYC
A social media post that went viral with more than 4.8 million views inspired the Good Humor Soup Truck, which is launching just in time for National Soup Day. To bring this viral idea to life, the... MORE
Viral Vegan Dip Recipes
Viral Vegan Dip Recipes
An Easy Cowboy Caviar Recipe is Gaining Popularity on TikTok
Cowboy Caviar is a colorful and delicious salad that has become a sensation on TikTok. The dish was created by Helen Corbitt in 1940 in Houston, Texas, and consists of black-eyed peas, corn, beans,... MORE
play_circle_filledBlockbuster Shopping Campaigns
Blockbuster Shopping Campaigns
Walmart Reunited the Mean Girls Cast for Its Black Friday Ads
In preparation for the busy holiday season, and a time of year that’s full of unbeatable deals, Walmart brought the cast of Mean Girls together for its Black Friday ad. Lindsay Lohan, Amanda... MORE
SMS Organizer
Developers are releasing smart applications designed to sort SMS inboxes
Trend - New applications are being released that automatically categorize and sort SMS messages. These tools determine whether an SMS is work or personal related, spam, or fits into a created subcategory. This is designed to make responding to messages more efficient for individuals.

Insight - Between email, phone calls, text messages, and various other messaging applications, individuals are tasked with keeping track of several aspects of their lives, including professional and private communications, through different forms of text-based messaging. While many of these applications have tools designed to enhance convenience and organization, SMS apps built into phones are often barebones. Brands are looking to improve these applications with smart and AI-based organizing tools.
Workshop Question - How could your brand leverage artificial intelligence (AI)-based tagging and labeling to improve organization?
6.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Value Menu Masterclasses
Value Menu Masterclasses
Pizza Hut Uses TikTok's "Girl Math" to Highlight Its Deal Lover's Menu
Pizza Hut recently launched the $7 Deal Lover’s Menu with all sorts of fan-favorite items, and now, Pizza Hut is using “Girl Math” to explain how its deals are so good they’... MORE
Child Creator Casting Calls
Child Creator Casting Calls
Kid-Focused Social Network Zigazoo Hosts Casting Call for New Creators
Zigazoo Kids, a top 5 iOS kids app, is giving new and existing users the opportunity to become members of their Creator Club, an exclusive group of kid creators that are showcased daily on the app.... MORE
Blended Banana Coffees
Blended Banana Coffees
Banana Coffee is a Two-Ingredient Viral TikTok Recipe
After seeing banana iced coffee on a cafe menu, TikTok user Ellie Gervais decided to recreate the recipe at home, which inspired many more to try making banana coffee. This blended coffee beverage... MORE
Viral Macaroni Recipes
Viral Macaroni Recipes
A TikTok Mac and Cheese Recipe is Sweeping the Platform
A new viral recipe being simply referred to as the TikTok Mac and Cheese is gaining popularity across various social media platforms, namely TikTok and Instagram. This recipe includes a few... MORE
play_circle_filledChannel-Switching Commercials
Channel-Switching Commercials
This Tubi Super Bowl Ad Tricked Millions of Sports Viewers
The Tubi Super Bowl ad was not only a standout, it elicited strong reactions from millions of sports viewers across the nation. On Super Bowl Sunday, the ad for the streaming service created... MORE
play_circle_filledSticky Skincare Ads
Sticky Skincare Ads
e.l.f. Cosmetics' Super Bowl Ad Stars Jennifer Coolidge & "Baby Dolphin Skin"
For its first-ever Big Game commercial, Gen Z makeup brand e.l.f. Cosmetics enlisted Jennifer Coolidge and writer Mike White (both known for the hit series White Lotus) for a Super Bowl ad spot... MORE
Wild Animal-Decorated Gowns
Wild Animal-Decorated Gowns
The Schiaparelli Lion Head Dress is the Talk of the Town Right Now
It is unsurprising that the Schiaparelli lion head dress has gone viral. Presenting its new collection at Paris Couture Week, the French luxury fashion house definitely pushed the boundaries of... MORE
Professional Radio Broadcasting Tools
Professional Radio Broadcasting Tools
The Blast Mic is an Affordable Tool for Podcasters
The Blast Mic is a professional radio broadcasting tool that fits in the palm of your hand. The portable device effectively “broadcasts high-fidelity audio live with the press of a button.&#... MORE
Gel-Based Hydrating Face Primers
Gel-Based Hydrating Face Primers
Elf Cosmetics' Power Grip Primer Boasts a Soft-Focus Effect
Elf Cosmetics boasts a multi-tasking hydrating face primer that is powered by Hyaluronic Acid, the popular beauty ingredient that is celebrated for its ability to effectively retain moisture and... MORE
Vitamin C-Powered Serums
Vitamin C-Powered Serums
Elf Cosmetics' Vitamin C Serum is Hydrating and Rich in Antioxidants
Vitamin C serums have definitely skyrocketed in popularity in the beauty industry in the last couple of years as many consumers turn to the ingredient for its ability to even out skin imperfections... MORE
Tasty Caffeinated Energy Beverages
Tasty Caffeinated Energy Beverages
ZOA Announces Its Energy Drinks are Now Available in Canada
ZOA Energy is a brand co-founded by global-superstar-turned-businessman Dwayne Johnson. The company has recently revealed that its energy drinks will now be available in ten provinces throughout... MORE
Viral Pink Condiments
Viral Pink Condiments
Chef Pii & Dave's Gourmet are Bringing The Pink Sauce to the Masses
The Pink Sauce is infamous on TikTok and now Chef Pii, the creator of the viral condiment, has partnered with Dave’s Gourmet to help the entrepreneur bring her vision to an even wider market.... MORE
80s-Themed Customizable Watches
80s-Themed Customizable Watches
Timex and Stranger Things Have Joined Forces on a Retro Watch
Timex has recently released a watch collection to celebrate the final chapter of the Stranger Things series. With the second half of Stanger Things releasing July 1st, Timex used this opportunity to... MORE
Musical NFT Alter Egos
Musical NFT Alter Egos
Timbaland's 'Congo' NFT Identity is Featured in a Music Video
Timbaland presented Congo, his Bored Ape NFT alter ego, in a new NFT music video. The video features Congo, a character part of the Bored Ape Yacht Club community living on the Ethereum blockchain.... MORE
TikTok Rap Campaigns
TikTok Rap Campaigns
Oi TikTok is a New Three-Part Show Supporting a Rap Campaign
Oi TikTok was recently debuted on the video-sharing app. TikTok new three-part show is part of its latest #Rap camapgin. The campaign is supported by JD Sports and includes performances and... MORE