Timex has recently released a watch collection to celebrate the final chapter of the Stranger Things series. With the second half of Stanger Things releasing July 1st, Timex used this opportunity to collaborate with the Netflix exclusive series on a set of bold designs.
These special edition timepieces feature a retro look meant to embody the 80s era of the show. Watches in the collection include the 'Timex Camper,' 'Timex T80,' and the 'Timex Atlantis.' The Atlantis was worn by Lucas Sinclair in season four and features a customizable alarm, light-up watch dial, and resin straps.
When each watch in this collection switches to 3:00 pm, a backward icon of the number three appears. These impressive timepieces are available for purchase on the official Timex website for only $119.
Image Credit: Timex x Stranger Things
What's Driving This Trend
- Retro-themed Collaborations
- Collaborating with popular retro shows and movies for limited edition products could be disruptive for brands in the fashion and accessory industry.
- Customizable Timepieces
- Creating watches with customizable features like alarms and lighting could differentiate a brand in the crowded watch industry.
- Nostalgia Marketing
- Designing products that tap into nostalgic trends and popular culture could be an opportunity to capture the attention of younger audiences and disrupt industries like fashion and entertainment.
Who This Affects Most
- Fashion
- Collaborations with popular retro shows and movies for limited edition products could be particularly disruptive for fashion brands.
- Entertainment
- Producing branded merchandise that taps into nostalgia marketing could be a lucrative opportunity for entertainment companies looking to expand their revenues.
- Watchmaking
- Adding customizable features to watch designs could be a disruptive innovation opportunity for brands in the watchmaking industry.
