ZOA Energy is a brand co-founded by global-superstar-turned-businessman Dwayne Johnson. The company has recently revealed that its energy drinks will now be available in ten provinces throughout Canada. Dwayne Johnson, better known as 'The Rock,' announced the news on his official Instagram page and was met with much excitement from Canadian consumers and wrestling fans.
The energy drinks are currently available online on Amazon and can also be found in Costco stores. A case of 12 retails for $24.99 and is available in Tropical Punch, White Peach, and Wild Orange flavors. The beverages are extraordinarily healthy and include natural caffeine, vitamin C, vitamin B, and choline to boost focus levels. These tasty beverages are perfect for staying hydrated during workouts.
Image Credit: ZOA
Key Themes Behind This Trend
- Healthy Energy Drinks
- There is an opportunity for the beverage industry to invest in creating energy drinks with more natural and healthy ingredients, like ZOA Energy's vitamin and choline infused drinks
- Celebrity-owned Brands
- The trend of celebrities like Dwayne Johnson using their platforms to promote and sell their own products is increasing and can create a new industry for celebrity-owned business ventures
- Online Beverage Sales
- There is a growing trend of consumers purchasing beverages online through marketplaces such as Amazon, presenting an opportunity for the industry to develop new ways of promoting and delivering the drinks online
Where This Applies
- Beverage Industry
- The beverage industry can invest in developing healthy energy drinks that cater to consumers who are looking for more natural and nutritious options
- Celebrity Industry
- The celebrity industry can explore the opportunity to create and sell their own products, similar to Dwayne Johnson's co-founding of ZOA Energy
- E-commerce Industry
- The e-commerce industry can explore innovation in the way beverages, like ZOA Energy, are sold online through marketplaces such as Amazon, and how they can make the experience more seamless and convenient for consumers
