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Seniors Trends

While people are often weary of reaching old age, retirement doesn’t necessarily mean the end of the road, and Trend Hunter’s seniors category is here to offer some insight into how this aging generation is making the most out of life. From unexpected senior activities to developments in active lifestyles and retiree entertainment, these trends are offering a glimpse into what life is like for aging consumers.
Ideas
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Insights
Wifi-Activated Elder Protection Apps
Wifi-Activated Elder Protection Apps
Gamgee's Fall Protection for Elderly Eliminates Wearbales
Gamgee, a leader in digital technology and home automation, introduces Gamgee’s Wi-Fi Fall Protection for Elderly Safety. This system uses the widespread availability of Wi-Fi to provide a... MORE
Tech-Based Senior Programs
Tech-Based Senior Programs
The National Council on Aging Taps AT&T to Help Seniors with Tech
The National Council on Aging (NCOA) has joined AT&T in a groundbreaking initiative to boost digital literacy among 100,000 older adults within the following year. The initiative will deliver... MORE
Cooling Relief Fundraisers
Cooling Relief Fundraisers
Family Eldercare and Roger Beasley Mazda Host the 2024 Summer Fan Drive
Family Eldercare and Roger Beasley Mazda have initiated their 2024 Summer Fan Drive to help vulnerable individuals in Central Texas cope with the extreme summer heat. The annual event ran on July... MORE
Vital Sign-Monitoring Sensors
Vital Sign-Monitoring Sensors
The XK300 Consistently and Non-Intrusively Monitors Vitals
The XK300 Sensor from Xandar Kardian is a radar-based device designed for continuous and autonomous monitoring of vital signs. It measures micro-vibrations from the body to track heart rate,... MORE
Athlete-Approved Revolutionary Walking Aids
Athlete-Approved Revolutionary Walking Aids
Sportcane Partners with NFL legend Ed 'Too Tall' Jones
Sportcane, a revolutionary walking aid, has announced a partnership with NFL legend Ed ‘Too Tall’ Jones. This collaboration marks a significant endorsement of the brand’s... MORE
Senior Technology Tutors
Senior Technology Tutors
Kamloops Partner Assisted Learning Helps Seniors Improve Digital Literacy
Kamloops Partner Assisted Learning (KPAL) has launched an updated version of its popular Tech Cafes, where teenagers volunteer to help seniors navigate their devices. This new initiative pairs tech-... MORE
Senior Cabaret Shows
Senior Cabaret Shows
A New Cabaret Experience at the Festival of Chichester Focuses on Seniors
Seniors are invited to join an afternoon of fun at this year’s Festival of Chichester, thanks to the delightful offerings of Dawn Gracie’s Dickie Bows & Petticoats Club. This special event... MORE
Age-Inclusive Board Games
Age-Inclusive Board Games
Hasbro Revamps its Classic Board Games to Accommodate Aging Consumers
In collaboration with Ageless Innovation, Hasbro has introduced new, age-inclusive editions of their classic games: Scrabble, Trivial Pursuit, and The Game of Life. These updated versions have been... MORE
Senior-Oriented Fitness Classes
Senior-Oriented Fitness Classes
Red Bank Senior Center Now Offers Tai Chi and Zumba Classes
The Parks and Recreation Department has announced the introduction of new Zumba and Tai Chi classes at the Red Bank Senior Citizen Center in New Jersey. These classes are designed to be inclusive... MORE
Supportive Senior Wearables
Supportive Senior Wearables
The mCareWatch 241 Provides Virtual Patient Monitoring
mCare Digital focuses on human-centered solutions for caring, well-being and independent living and mCareWatch 241 introduces the next generation of personal emergency technology from the company.... MORE
Modern Retro
Automotive manufacturers are launching retro-inspired designs with modern EV features
Trend - Automotive manufacturers are launching new vehicles inspired by retro designs. These cars blend retro aesthetics with modern features, such as electric engines, network connectivity, or motion sensors. Often limited-edition products, these vehicles capture nostalgia without compromising on comforts.

Insight - While more consumers adopt electric vehicles (EVs) each year, there are still large subsets of drivers that prefer traditional gas-powered vehicles. Whether due to aesthetics or function, these consumers are hesitant to adopt EVs, despite these vehicles often being more environmentally friendly, having lower costs of ownership, and having more modern features. In an attempt to accelerate EV adoption amongst these consumers, brands are tapping into retro designs to capitalize on nostalgia.
Workshop Question - How could your brand incorporate nostalgia into its products or services without compromising on its quality?
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Popularity
Activity
Freshness
Patterns
Megatrends
Senior Living Tech Accelerators
Senior Living Tech Accelerators
Rose Villa Senior Living & The Malden Collective Launch LiveWell™
Rose Villa Senior Living, in collaboration with The Malden Collective, has introduced the LiveWell™ Tech Accelerator to foster innovation in senior living. This initiative allows emerging... MORE
Senior-Focused Live Programming
Senior-Focused Live Programming
ONSCREEN Introduces a New Pioneering Initiative — ONSCREEN Live
In collaboration with The Loop Village and Discover Live, ONSCREEN introduces its brand-new and ground-breaking venture — ONSCREEN Live. This new offering aims to facilitate live online classes... MORE
Automated Adjustment Walking Sticks
Automated Adjustment Walking Sticks
The Conceptual 'Halo' Smart Cane by Claire Ko is Advanced
The conceptual ‘Halo’ smart cane has been designed by Claire Ko as a a functional accessory for senior citizens to use as a way to stay supported when traversing their own home or the... MORE
15 Father's Day Golf Gifts
15 Father's Day Golf Gifts
From Golf Apparel to Golf VR Games
Father’s Day is approaching, creating a prime opportunity for businesses to offer golf-themed gifts. While golf is popular among fathers, it also appeals to a broader audience of avid golfers.... MORE
In-Store Senior Fan Zones
In-Store Senior Fan Zones
Asda's In-Store Nanzones Fight Loneliness in Elderly Sports Lovers
Research suggests that 1.9 people over the age of 65 will watch the biggest football tournament of the year on their own this summer, and Asda is fighting loneliness in older football fans with a... MORE
Wellness-Promoting Senior Health Programs
Wellness-Promoting Senior Health Programs
Kaia Health Has Launched Its New Balance Program
Kaia Health’s new Balance Program aims at improving balance, strength, and mobility for individuals aged 65 and above. This venture is framed as an expansion of the company’s Digital... MORE
Elder-Focused Virtual Companions
Elder-Focused Virtual Companions
GrandPad Released the 'Grandie' Assistant for Older Consumers
Grandie is an innovative virtual companion feature designed for the GrandPad tablet, specifically tailored to meet the needs of seniors. It provides users with a wealth of knowledge, interactive... MORE
Caregiver-Supporting Mobile Solutions
Caregiver-Supporting Mobile Solutions
Uber Health Has Introduced Uber Caregiver
Uber Caregiver by Uber Health is a novel solution tailored to support caregivers and their loved ones. This innovative platform is set to launch this summer and it will allow care receivers to... MORE
Youthful Vitality Supplements
Youthful Vitality Supplements
Gundry MD Energy Renew is an Anytime Energy Booster
Gundry MD Energy Renew is a dietary supplement touted as “The Anytime Energy Booster,” thanks to its functional blend of superfruits hibiscus, D-Ribose and Acetyl L-Carnitine. Together,... MORE
Non-Invasive Hair Regrowth Tools
Non-Invasive Hair Regrowth Tools
The Original LaserCap is the Future of Non-Invasive Hair Regrowth
LaserCap is transforming the beauty industry with its innovative approach to combating hair loss. This FDA-cleared laser hair growth cap harnesses the power of Low-Level Laser Therapy (LLLT) to re-... MORE
10 Grandma-Inspired Snacks
10 Grandma-Inspired Snacks
From Gourmet Rice Pudding Cups to Comforting Cookie Doughs
From ready-to-eat oatmeal cookie dough to popcorn flavors inspired by multi-generational family recipes, CPG brands and QSR chains are releasing grandma-inspired snack flavors, tapping into the... MORE
Senior-Inspired QSR Treats
Senior-Inspired QSR Treats
McDonald's Grandma McFlurry Has Ice Cream, Candy and More
The McDonald’s Grandma McFlurry is being added to the brand’s menu for a limited time to provide diners with a delicious dessert that doesn’t skimp on comforting ingredients. The... MORE
Memory-Stimulating Chocolate Boxes
Memory-Stimulating Chocolate Boxes
Cadbury's Memory Bar Boxes Help People Living with Dementia
In partnership with Alzheimer’s Research UK, Cadbury is sending out thousands of special Memory Bar Boxes featuring six limited-edition retro Dairy Milk bars. These bars were specifically created... MORE
Non-Intrusive Hydration Wearables
Non-Intrusive Hydration Wearables
The Safebeing from Somatix Leverages Remote Patient Monitoring
SafeBeing, developed by Somatix, is a passive and remote monitoring platform that utilizes wearable technology to track Activities of Daily Living (ADLs) such as activity levels, mobility, drinking,... MORE
Fluid Intake Regulating Services
Fluid Intake Regulating Services
Aquarate Launched the 'Hydracare' Ecosystem for Patient Hydration
Aquarate’s Hydracup is specifically designed to address the challenge of dehydration in elderly patients. The Hydracup is an innovative smart cup that discreetly tracks an individual’s fluid... MORE