Seniors

While people are often weary of reaching old age, retirement doesn’t necessarily mean the end of the road, and Trend Hunter’s seniors category is here to offer some insight into how this aging generation is making the most out of life. From unexpected senior activities to developments in active lifestyles and retiree entertainment, these trends are offering a glimpse into what life is like for aging consumers.

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Top 35 Seniors Trends in 2021

From Elderly Gaming Subscriptions to AI-Powered Hearing Aids

Connectivity, engagement and community are some of the major themes that can be found in the top 2021 seniors trends. As brands aim to create bonds that create lifelong consumers, many are... MORE

Portable Ice-Breaker Games

Storyology is a Social Ice-Breaker Game That is Perfect for Parties

‘Storyology’ makes starting conversations easy with its simple and portable design. The wooden spin board design contains twelve topics to land on, encouraging players to share stories... MORE

Remote Elderly Care Apps

Amazon Launches Elder Care Subscription Service, Alexa Together

Amazon has announced the launch of Alexa Together, a subscription-based service designed to help caregivers provide remote support for the elderly people in their lives. The service will utilize... MORE

Autonomous Seniors Deliveries

Ford's Low-Speed Self-Driving Shuttles Make Deliveries to Seniors

Earlier this year, a complimentary food delivery program for residents of Rio Vista was launched by the Ford Fund and Detroit-based Gleaners Community Food Bank, and now the automaker is introducing... MORE

Brain Training Headsets

'Sens.ai' is a Multipurpose Wearable That Enhances Mental Functions

‘Sens.ai’ is a scientifically-backed brain training solution that consumers wear on their heads. Over the course of its crowdfunding campaign that ends on December 30th, 2021, Sens.ai... MORE

Dysphagia-Friendly Baking Mixes

The Texture Modified Bread and Dessert Mix is Easy to Swallow

Hormel Health Labs’ Thick & Easy Texture Modified Bread and Dessert Mix was designed to make the consumption of bread products easier for those who have trouble swallowing. Those who... MORE

Commemorative Clothing Capsules

Rowing Blazers Celebrates Barbar the Elephant's 90th Anniversary

Rowing Blazers, FILA, and Nelvana have come together and designed a tennis-inspired capsule collection that celebrates the well-loved children’s literacy character Barbar the Elephant. The... MORE

Wireless Digital Stethoscopes

Eko Releases the 'Eko DUO' For Personalized Cardiac Assessment

Eko, a cardiopulmonary digital health company, has released the ‘Eko DUO,’ a cardiac assessment device that works as both a digital stethoscope and an electrocardiogram (ECG). The FDA-... MORE

Keto Pizzas

Pizza brands and related products are prioritizing keto ingredients

Trend - Pizza brands are now prioritizing certain dietary restrictions, with brands in this space offering healthier, low-carb pizzas that align with the eating habits of people who follow ketogenic diets.

Workshop Question - How could your brand better balance health with indulgence?

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