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Weddings Trends

Whether it’s the decor, theme or location, weddings are constantly being customized to cater couples and their distinct personal interests. Bringing you the latest ideas in wedding destinations, bridal fashion and creative engagements, Trend Hunter’s weddings category will keep you at the forefront of new and creative ceremony ideas.
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Affordable Designer Bridalwear
Affordable Designer Bridalwear
Azazie & Christian Siriano's Collection Shares Styles Under $1,200
During New York Bridal Fashion Week, Azazie and Christian Siriano announced an exclusive designer collaboration that brings cost-conscious styles to brides and bridesmaids. With this special... MORE
Elegantly Modern Bridal Collections
Elegantly Modern Bridal Collections
Essense of Australia Has Introduced a New Bridal Collection
Essense of Australia blends timeless elegance with modern design in its new bridal collection. Designed to cater to brides with varying tastes and styles, this capsule features a wide range of gowns,... MORE
Design-Forward Garment Bags
Design-Forward Garment Bags
David's Bridal Debuts the Oleg Cassini-Branded Garment Bags
David’s Bridal, in partnership with WallyBags and Iconix International, has announced the launch of Oleg Cassini-branded garment bags. This product offering is set to debut in Spring 2025. The... MORE
Inclusive Bridal Gown Capsules
Inclusive Bridal Gown Capsules
Studio Levana Unveiled its Feather Kissed Collection
Studio Levana presents the ‘Feather Kissed Collection,’ a bridal line created to provide a range of options that are more inclusive while still maintaining a standard of art and comfort.... MORE
Efficient Made-To-Order Wedding Services
Efficient Made-To-Order Wedding Services
Revelry Boasts Stunning Made-To-Order Dresses
Revelry specializes in made-to-order dresses tailored for weddings and formal events. Known for its innovative home-try-on program, Revelry offers a unique shopping experience that allows customers... MORE
Unique Wedding Pop-Up Events
Unique Wedding Pop-Up Events
Pearle Weddings is Hosting an Event in Late August in Toronto
Pearle Weddings is hosting a unique wedding pop-up event at The Well in Toronto. It is scheduled for August 23-25, 2024. Through this wedding pop-up, Pearle Weddings hopes to provide engaged... MORE
Customizable Retail Experiences
Customizable Retail Experiences
M&M'S® Debuts New Personalized Offerings to Delight Consumers
M&M’S® has introduced a range of personalized offerings aimed at enhancing special occasions like family vacations and weddings. These offerings are available both online at MMS.com and... MORE
Modernized Vegas Weddings
Modernized Vegas Weddings
Bliss Wedding Chapel is a New Full-Service Venue on the Las Vegas Strip
Vegas weddings have evolved from their kitschy, novelty origins to offer modern couples a fun and nostalgic way to tie the knot, and Bliss Wedding Chapel is the newest full-service wedding venue on... MORE
Digital Audio Guestbooks
Digital Audio Guestbooks
voxu Captures Guest Voice Messages Before, During & After Special Events
While people often capture wedding day wishes with photos and written messages, the voices, heartfelt laughter, and the ambient sounds of love and celebration are often left unheard and unrecorded—... MORE
Wedding Guest Outfit Rentals
Wedding Guest Outfit Rentals
By Rotation and Airbnb are Reducing the Strain of Attending Weddings
Peer-to-peer fashion rental app By Rotation and Airbnb teamed up to offer complimentary outfit rentals to customers who booked an Airbnb in popular wedding destinations, including Spain, Italy and... MORE
Intimate Regimen
Brands are creating skincare-style products and routines for intimate areas
Trend - Personal care brands are developing products that address the skin's needs in intimate areas with the same care and precision used in traditional skincare. These products, spanning serums to masks, can be used to soothe irritation, reduce hyperpigmentation, or moisturize delicate skin.

Insight - Consumers are becoming more educated about the skin's unique needs in different areas of the body, primarily due to the increase in accessible information about self-care and body positivity. These products address specific concerns unique to intimate areas, providing solutions that weren't widely available in the past. This shift has led consumers to favor brands that provide targeted, practical solutions, enabling them to care for every part of their body confidently and without stigma.
Workshop Question - How can your brand adopt inspiration from adjacent industries?
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Popularity
Activity
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Patterns
Megatrends
Personalized Honeymoon Booking Platforms
Personalized Honeymoon Booking Platforms
Honeymoons.com Streamlines Romantic Getaway Planning
Honeymoons.com has introduced a new honeymoon booking platform, aimed at providing an enhanced and personalized experience for couples planning romantic getaways. This venture allows users to... MORE
Whisky Shot Garters
Whisky Shot Garters
The Fireball Garter Conceals a Spicy Cinnamon Secret in Lace
In the heat of wedding season, Fireball introduced the Fireball Garter, a first-of-its-kind accessory that puts a spicy twist on a timeless tradition. This lacy red garter has a pocket perfectly... MORE
Hidden Gardens-Inspired Dress Collections
Hidden Gardens-Inspired Dress Collections
Azazie Debuts Its Latest Capsule Called Secret Garden
Azazie, a direct-to-consumer bridal and occasion wear retailer, has introduced its Secret Garden collection. Inspired by the allure of hidden gardens, this stylish capsule showcases ethereal designs... MORE
Digitally Customizable Bridesmaid Dresses
Digitally Customizable Bridesmaid Dresses
Couture Technologies and 3100 West Join Forces
Couture Technologies has partnered with 3100 West to offer a new approach to bridesmaid dress shopping through digital customization. This collaboration introduces a feature-rich platform where... MORE
Curated Bridal Beauty Products
Curated Bridal Beauty Products
Artis Boasts the Comprehensive Double Decker Bridal Bundle
The Double Decker Bridal Bundle from Artis offers a curated selection of beauty products that cater to the needs of brides, bridal parties, and family gifts. The bundle includes the popular Double... MORE
Little White Bridal Dresses
Little White Bridal Dresses
David's Bridal Has Launched 'The 8 Dress Edit' Collection
David’s Bridal has launched ‘The 8 Dress Edit,’ a collection of little white dresses tailored for various bridal events leading up to and following the wedding day. This capsule... MORE
Personalized Wedding Bands
Personalized Wedding Bands
Thorum Tells Stories with Its Handcrafted Personalized Wedding Bands
Thorum’s rings are meticulously handcrafted to tell a unique love story with its personalized wedding bands. The brand’s ring designer and CEO/Founder, Caleb, has been crafting rings since... MORE
Inaugural Bridal Shapewear Collections
Inaugural Bridal Shapewear Collections
David's Bridal Introduces the Shapewear DB Studio
David’s Bridal has expanded its product offerings with the introduction of its exclusive bridal hapewear collection, Shapewear DB Studio. This launch represents a significant move for the... MORE
Football Match Weddings
Football Match Weddings
Snickers' Own Goal Competition Awarded One Lucky Football-Loving Couple
Many diehard football fans prioritize football matches so intensely that they would even consider putting important life events like their wedding second, and Snickers acknowledged this with the Own... MORE
Influencer-Created Bridesmaid Dresses
Influencer-Created Bridesmaid Dresses
Azazie Designed a Dress for Delaney Childs' June Wedding
Direct-to-consumer wedding brand Azazie teamed up with content creator and influencer Delaney Childs and designed an exclusive bridesmaid dress for her June 2024 wedding. The universally flattering,... MORE
Bridal Shapewear Campaigns
Bridal Shapewear Campaigns
The SKIMS Wedding Shop Shares Bridal Intimates, Loungewear & More
Kim Kardashian’s SKIMS is known for its shapewear, intimates and loungewear, and the brand is venturing into new territory with the launch of the SKIMS Wedding Shop.   The SKIMS Wedding... MORE
Statement-Making Bridal Veils
Statement-Making Bridal Veils
Madison Chamberlain Makes Colorful, Non-Traditional Wedding Veils
In anticipation of wedding season, Madison Chamberlain dropped a new collection of bridal designs and non-traditional wedding veils specifically “for people who do not resonate with the... MORE
High-End Bridal Collections
High-End Bridal Collections
The Vivienne Westwood Bridal Couture 2024 Collection is Exquisite
The Vivienne Westwood Bridal Couture 2024 Collection presents a series of ten exquisite looks captured through intimate portraits shot in Paris. The theme of companionship in a rapidly changing... MORE
Non-Traditional Wedding Capsules
Non-Traditional Wedding Capsules
The Ssense Bridal 2.0 Collection Celebrates Unconventional Style
Last summer, Ssense launched an “anti-bridal” Bridal Capsule Collection and its success inspired a second iteration, Ssense Bridal 2.0. “Our first collection pushed an aspect of informality,... MORE
Ultra-Sophisticated Bridal Collections
Ultra-Sophisticated Bridal Collections
Self-Portrait Launches Its Striking 2024 Bridal Capsule
Self-Portrait strikes a harmonious balance between contemporary sophistication and timeless elegance in its 2024 Bridal capsule collection. The line boasts a diverse range of silhouettes that are... MORE