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Credit Crunch Trends

Reflecting a world where saving money and financial responsibility are highly prioritized, Trend Hunter’s credit crunch category deep dives into everything from budget-conscious shopping to discount innovations and financial tracking techniques.
Ideas
Lists
Videos
Photos
Insights
BNPL-Backed Credit Cards
BNPL-Backed Credit Cards
Klarna Debuts a New Credit Card with Maximized Savings and 10% Cash Back
Klarna is introducing its credit card in the United States. This strategic expansion is made possible through a partnership with Salt Lake City-based WebBank, which leverages its expertise and... MORE
Free AI-Powered Budgeting Apps
Free AI-Powered Budgeting Apps
'Wilbur' Helps Adults Get their Financials Back on Track
The Wilbur budgeting app, developed by Square Knot Analytics Inc., is designed to provide users with a comprehensive view of their financial health. Wilbur is an excellent tool for the aging... MORE
Tax Season Cocktails
Tax Season Cocktails
TGI Fridays is Serving The Tax Break to Alleviate Adult Stresses
The looming deadlines and complex regulations of tax season often compound to create a significant source of stress for individuals and businesses alike, and TGI Fridays concocted The Tax Break... MORE
AI-Powered Budgeting Apps
AI-Powered Budgeting Apps
Cleo Helps Gen Z Get Their Finances in Order with Roast & Hype Modes
Many people avoid budgeting apps because they fear feeling restricted but Cleo is an AI-powered budgeting app that offers a feel-good experience. Cleo, the AI-powered assistant, has captivated Gen Z... MORE
Hybrid Community Supermarkets
Hybrid Community Supermarkets
The After Market is a Grocery Store and a Food Pantry
The After Market in Las Vegas opened its doors as not only a grocery store but also a food pantry where people can pick up necessities. This dual-purpose location helps to enhance access to... MORE
play_circle_filled Financial Literacy Platforms
Financial Literacy Platforms
Secret U Supports Gen Z Women with Free Tools for Financial Success
Money is a hot topic that tends to make many people sweat with worry and anxiety, yet Secret is dedicated to empowering young women through Secret U, a newly launched educational platform that... MORE
AI Credit Repair Experts
AI Credit Repair Experts
Dispute AI is Changing the Credit Repair Industry
Dispute AI is an artificial intelligence software solution that specializes in credit repair and helping consumers sidestep hard inquiries, ineffective disputes and exorbitant fees. This AI has the... MORE
Complementary Financial Literacy Courses
Complementary Financial Literacy Courses
Walmart & Khan Academy Offer Free, World-Class Education
Walmart and Khan Academy teamed up to offer a free financial literacy course for associates, customers and communities so that people can benefit from more confident decisions, reduced stress and... MORE
BNPL-Enabled Home Retailers
BNPL-Enabled Home Retailers
At Home Debuts the Buy-Now-Pay-Later Program for Qualifying Purchases
At Home is a home decor store and a valuable resource for consumers looking to decorate or furnish their space. As the result of a new initiative, the brand is launching a new buy-now-pay-later... MORE
AI-Powered Negotiators
AI-Powered Negotiators
Cleo Launched the 'Haggle It' Tool to Negotiate Transactions
Haggle It is a new tool from Cleo, a company that provides integration and file transfer solutions for businesses. Haggle It helps users negotiate better deals on their rent, bills, and interest... MORE
Boosted Payment
Non-traditional purchasing tools help consumers to build their credit
Trend - Brands are releasing credit-building debit cards and financial services designed to help individuals establish or improve their credit history by using other payment methods. These non-traditional methods typically involve spending one's own funds rather than borrowing money.

Insight - Good credit provides access to a range of beneficial financial opportunities, and this correlates to consumer demand for tools that simplify this area of finance. Establishing credit through traditional banks and credit bureaus can pose challenges, especially for individuals with a limited credit history or insufficient financial resources. These individuals turn to credit-building services as a way to expedite the credit-building process and to provide a sense of assurance regarding financial matters.
Workshop Question - How can your brand better align itself with the goals of its consumer base?
4.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Comforting Financial Pop-Ups
Comforting Financial Pop-Ups
Experian's Credit Paws Café is a Place to Chat About Money Worries
The constant worry of making ends meet, budgeting effectively or dealing with financial uncertainties is causing more anxiety and a reduced quality of life for many people—and Experian wants... MORE
Adult Breakfast Clubs
Adult Breakfast Clubs
Aldi Launched a Breakfast Club for Adults to Provide Support & Sustenance
Amidst a cost of living crisis, Aldi found that nearly half of parents from lower-income families are skipping meals to ensure their children can eat and in response, the discount supermarket... MORE
Affordable Luxury Fragrances
Affordable Luxury Fragrances
Fine'ry is Redefining the Fine Fragrances Category at Target
Some of the most sought-after fine fragrances can cost hundreds of dollars but Fine’ry is a new line of luxury-inspired perfumes that launched exclusively at Target. These affordable, premium-... MORE
Gen Z Budgeting Platforms
Gen Z Budgeting Platforms
Buddy and Klarna Teamed Up to Support Gen Z Financial Health
Budgeting app Buddy teamed up with Klarna’s financial technology platform Klarna Kosma to support Gen Z financial health. This partnership between the Swedish companies will allow consumers to... MORE
Inclusive Cannabis Investments
Inclusive Cannabis Investments
Happi Created a More Accessible Way to Invest in the Industry
Consumers want to support independent, female-owned cannabis brands like Happi beyond simply buying products and now, they can participate cannabis investment opportunities that are more accessible... MORE
Financial Conversation Hearts
Financial Conversation Hearts
CIBC's Valentine's Day Campaign Addressed a Relationship Stressor
Money is a major source of contention in many relationships and to bring attention to the connection between love and money, CIBC created a Valentine’s Day campaign that centers around... MORE
Time Travel Fast Food Ads
Time Travel Fast Food Ads
These McDonald's Ads Take People Back in Time to Escape Inflation
With people feeling the pressure of inflation and the rising global cost of living, agency NORD DDB created the Deals Stuck in Time campaign to transport people back in time to save money with old... MORE
Inflationary Meal Subscriptions
Inflationary Meal Subscriptions
Urban Plates' Plate Pass Shares 20% Savings for $5 Per Month
To reduce the strain that inflation is putting on the average person’s daily life, Urban Plates unveiled the Plate Pass subscription program. This subscription program for inflationary times... MORE
Crypto Wallet Browser Extensions
Crypto Wallet Browser Extensions
KuCoin Wallet Announces the Launch of Its First Chrome Extension
The KuCoin Wallet, a crypto wallet company that’s signature product supports multi-chain aggregation, has officially released a Chrome Extension with significantly improved security... MORE
Teen-Targeted Banking Features
Teen-Targeted Banking Features
Verizon Launches 'Family Money' For Gen Z and Gen Alpha Bankers
Global telecommunications company Verizon has announced the launch of a new feature called ‘Family Money,’ which—in an effort to stay competitive amongst emerging neobanks—... MORE
Cost-Conscious Resort Getaways
Cost-Conscious Resort Getaways
easyJet's 28-Day Escape the UK Holiday is a Tempting Winter Stay
easyJet launched a 28-day Escape the UK getaway that rivals the cost of the average UK household’s monthly winter bills. The escape is priced at £650 per person, per month, and the all-inclusive... MORE
Convenient Home Insurance Apps
Convenient Home Insurance Apps
Amazon Moves Into New Sector with 'The Amazon Insurance Store'
E-commerce giant Amazon has announced the launch of The Amazon Insurance Store in the United Kingdom. The new platform intends to offer UK-based customers a new and convenient means of shopping for... MORE
Charity-Focused Payment Features
Charity-Focused Payment Features
Non-Profits Can Now Set Up Special 'Charity Profiles' on Venmo
American payment platform Venmo has announced the launch of ‘Charity Profiles,’ a new feature that allows charities and other non-profits to raise money and receive donations directly... MORE
AI-Powered Rental Insurance
AI-Powered Rental Insurance
Lemonade Officially Launches in the United Kingdom
Lemonade, an artificial intelligence (AI)-led insurance company, has officially launched in the United Kingdom and will provide residents across the UK with access to Lemondae Contents insurance&#... MORE
Fast-Earning Travel Credit Cards
Fast-Earning Travel Credit Cards
Marriott Bonvoy Releases Two Co-Branded Credit Cards
Marriott Bonvoy, a leading travel program from Marriot International, has announced the launch of two new co-branded credit cards with American Express and Chase: the ‘Marriott Bonvoy Bevy... MORE