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Constantly in the limelight for both professional and personal reasons, leaders and icons from around the globe are continuously adapting to create a strong, public presence. Highlight how modern innovators, world leaders and even celebrities are evolving and making an impact, Trend Hunter’s leaders category will keep you on the pulse of everything happening in the world of modern influencers.
Digital Stimulus Tokens
Digital Stimulus Tokens
Bermuda is Testing Out New Approaches for Financial Aid
The Bermudan government is launching a pilot to test the effectiveness and viability of digital stimulus tokens. This initiative comes as officials are trying to address the financial distress that... MORE
Trusted Pandemic Information Initiatives
Trusted Pandemic Information Initiatives
The UN Launched the 'Verified' Campaign Amid COVID-19
The COVID-19 virus is talked about a lot, but fully trusted pandemic information might be difficult to find. In order to remedy this, the United Nations Department of Global Communication launched... MORE
Authentic COVID-Specific Content Series
Authentic COVID-Specific Content Series
PandemicTalks is Launched to Fight COVID-19 Misconceptions
COVID-19 misconceptions can have severely adverse effects on how individuals perceive or handle themselves in the pandemic and this can essentially put people at risk. Taking note of this early on,... MORE
Top 85 Pop Culture Trends in May
Top 85 Pop Culture Trends in May
From Cartoon-Themed Graphic Tees to Charitable Cloth Face Masks
The May 2020 pop culture trends are vast and explore creative ways of incorporating recognizable concepts to products and services. Many of the latest trends take a timely approach with the... MORE
Satirical Political Fashion Ads
Satirical Political Fashion Ads
The New Balenciaga Editorial for SS20 is a Political Critique
A new Balenciaga editorial has been launched to support the brand’s Spring/Summer 2020 range and the aesthetic takes cues from political themes. The campaign is inspired by the current... MORE
Political Coloring Books
Political Coloring Books
This Coloring Book Depicts Almost All Democratic Presidential Candidates
A new interactive political coloring and activity book was released just in time for the Iowa Caucus. Available on the Amazon platform, the publication is quite robust, with “60 pages of... MORE
Top 95 Pop Culture Trends in November
Top 95 Pop Culture Trends in November
From Boy Band Beer Labels to Social Media Channel Cook Books
The November 2019 pop culture trends showcase a wide range of brands that take the opportunity of popular viral content and translate that in a message that relates to its consumers through campaigns,... MORE
AI-Based Deepfake Detection Platforms
AI-Based Deepfake Detection Platforms
CVEDIA's AI Solution Seeks to Put Users' Mind at Ease
Singapore-based start-up CVEDIA is hypothesising an AI solution that is “one step ahead of deepfakes.” AI-generated videos are posing a problem on many fronts—this is especially... MORE
Alternative Currency
New forms of currency are alleviating financial stress or increasing loyalty
Trend - Whether for loyalty or the distribution of financial aid, the concept of alternative currency is gaining popularity. Institutions and businesses deploy this in the form of wooden money or digital stimulus to strengthen buying power.
Workshop Question - How might your brand utilize the concept of alternative currency?
Top 60 Pop Culture Trends in June
Top 60 Pop Culture Trends in June
From Sci-Fi Franchise Face Masks to Food Scented Nail Polishes
This list of June 2020 pop culture trends explore many ways that brand is connecting with the media through familiar faces and concepts. There are companies that are connecting with consumers... MORE
Top 50 Pop Culture Trends in April
Top 50 Pop Culture Trends in April
From Female-Empowering Temporary Tattoos to Sci-Fi Helmets
This list of April 2020 pop culture trends explore different ways media incorporates itself in other industries to appeal to a broader audience overall. Many labels approach collaborations and new... MORE
Efficient eGovernment Solutions
Efficient eGovernment Solutions
Nasdaq Envisions How an eGovernment Can Ensure Citizen Security
Nasdaq has shared its proposal of how an eGovernment infrastructure can ensure citizen stability during times of uncertainty. Inspired by the eGov solutions in Estonia, the organization builds a... MORE
Fintech-Supported Paycheck Protection Programs
Fintech-Supported Paycheck Protection Programs
Funding Circle is Approved to Provide Loan Relief
Funding Circle is considered to be the “largest small business lending fintech [firm]” and in April, it was approved to deliver Paycheck Protection Program loans through its online portal.... MORE
Health-Related Phone Assistant Updates
Health-Related Phone Assistant Updates
The New Siri Update Allows You to Ask About COVID-19
Apple users can enjoy a brand new Siri update that equips the phone assistant with information on the topic of COVID-19. This dynamic feature will come in as extremely handy in times like this.... MORE
Free Period Products Programs
Free Period Products Programs
Free Periods & the Red Box Project Deliver Free Supplies to Schools
As of January 20th onward, state-funded schools and colleges in England will have access to free period products. The initative is launched by the Department of Education. This decision was largely... MORE
School Voter Registration Contests
School Voter Registration Contests
MTV & When We All Vote's 2020 Prom Challenge is Encouraging
“Over 4 million Americans [will be] turning 18 between now and the 2020 election” and a new 2020 Prom Challenge is intended to bring two milestones together to encourage youth to be... MORE
Teen-Powered Political Video Content
Teen-Powered Political Video Content
BuzzFeed News is Employing Teen Ambassadors for the Election
BuzzFeed News is taking an unusual approach to the 2020 Presidential Election by employing Teen Ambassadors to create engaging video content on popular social media platforms such as TikTok and... MORE
Political Ad Libraries
Political Ad Libraries
Snapchat's New Feature Seeks to Make Political Information Readily Public
Ahead of the 2020 presidential election, Snapchat launches its political ad library, allowing candidates to use the platform as a “campaign tool.” However, the social media giant has... MORE
Misinformation-Countering Tools
Misinformation-Countering Tools
Twitter Announced a Social Media Reporting Tool for the Election
Earlier this month, Twitter announced a special social media reporting tool that will aim to halt political misinformation around the 2020 election. As communication platforms are a good breeding... MORE
Online Public Encyclopedia Projects
Online Public Encyclopedia Projects
Snøhetta Revamps the Wikipedia Branding, with Growth in Mind
Wikipedia branding is familiar to many as the nonprofit organization’s online encyclopedia is vastly popular. However, in the name of expanding and pushing the objective of making knowledge... MORE
Satirized Royal Family Animations
Satirized Royal Family Animations
HBO's 'The Prince' Will Employ a Number of Notable Actors
HBO’s ‘The Prince’ is, without a doubt, highly anticipated by many. The animated series has set out to explore the working dynamics of the British Royal Family and it certainly... MORE
Tongue-in-Cheek Fast-Food Campaigns
Tongue-in-Cheek Fast-Food Campaigns
Burger King Calls on Meghan & Harry in a Cheeky Royal Campaign
Burger King has a knack for marketing as the chain has created many engaging, hilarious, and fun-poking content — its latest is a royal campaign, literally. The recent news that Meghan Markle... MORE
Empowering Early Childhood Memoirs
Empowering Early Childhood Memoirs
The Book Kid Activists Boasts True Tales of Influential People
Written by Robin Stevenson and illustrated by Allison Steinfeld, ‘Kid Activists: True Tales of Childhood from Champions of Change’ was released in September of 2019. The publication... MORE
Artist-Friendly Public Health Messages
Artist-Friendly Public Health Messages
UN and WHO Tap Creatives for Informative COVID-19 Visuals
The United Nations and the World Health Organizations have been very busy with mitigating the current pandemic and one of their latest efforts is the ‘Be Ready’ campaign which calls on... MORE
play_circle_filled Satellite-Enabled News Services
Satellite-Enabled News Services
Fallback Helps During Government-Enforced Internet Shutdowns
Government-enforced Internet shutdowns are plausible and some countries have taken such measures in the past. Last year, there were a total of “122 major national and regional blackouts.”... MORE