Science Trends

Trend - Skincare brands are launching grinding cleanser balms that combine physical exfoliation with a solid, balm-based format. These products are designed to gently polish the skin while cleansing, offering controlled application and reduced product waste.

Insight - Consumers are increasingly drawn to multifunctional skincare that streamlines routines while delivering visible results. Demand is also rising for hands-on formats that feel engaging and intuitive, alongside a continued shift toward low-waste, travel-friendly products that reflect sustainability values—fitting modern, on-the-go lifestyles. This evolution reflects skincare deliver efficacy and experience, balancing performance with convenience while supporting conscious consumption.