Shake Shack's new chatbot can answer 300 of the chain's most frequently asked questions. The new technology is part of the brand's initiative to enhance its online consumer engagement.
Users will now be able to receive immediate responses for burger-related inquiries, any time of the day directly through Twitter and Facebook Messenger. This conversational bot is the latest example of Shake Shack's commitment to customer satisfaction and guest experiences. 'Shakebot' will engage with users, learn the menu, answer questions and direct consumers to their nearest location. The company hopes the bot will improve the brand's digital hospitality, while creating more opportunities for online engagement.
Customer's can't yet order food through Shakebot, but the company hopes this will be a possibility in the near future.