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45 Examples of Cross-Category Marketing

From Exclusive QSR Streetwear to 8-Bit Hotel Games

— January 23, 2018 — Marketing
These examples of cross-category marketing range from QSR streetwear collections to 8-bit hotel games. A standout, W Hotels' 'Belle the Bear' mobile game, lets users of all ages compete to win real prizes and is an ode to 90s arcade staples.

Other examples like the 'Doritos Ketchup Drop' streetwear collection promote new flavors in a unique way while targeting Millennials obsessed with novelty merchandise. Delving into both niche product and experiential offerings is burger brand Shake Shack, recently launching 'Shack Track & Field,' an exclusive workout series that promotes a healthy lifestyle balance. The brand also dropped an exclusive line of Kidrobot plushies that celebrates popular menu items while targeting both Gen-Z consumers and adult toy collectors.

Diptyque's Hotel Café Royal afternoon tea service, Google's donut shop pop-up and Glossier and Momofuku Milk Bar's collaborative lip balm round off this list and speak to brands' growing desire to delight and surprise consumers with unconventional marketing tactics.
7.2
Score
Popularity
Activity
Freshness
45
Hybrid Gaming Campaigns
Hybrid Gaming Campaigns
Doritos' #Playbold Campaign Fuses Live & Video Gaming Experiences on Xbox
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44
Exclusive Space-Themed Phones
Exclusive Space-Themed Phones
The 'Star Wars' OnePlus 5 Coincides with the Latest Film's Release
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43
Meditative QSR Videos
Meditative QSR Videos
The 'KFC Comfort Zone' Shares Relaxation, Mindfulness and Affirmations
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42
Comic Strip Hardware Ads
Comic Strip Hardware Ads
These Lowe's Comic Book Ads Highlight the Store's New Products
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41
Fruity AR Coloring Books
Fruity AR Coloring Books
Fruit Shoot Made an Interactive Game That Entertains Kids at Restaurants
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40
Pancake-Themed Holiday Sweaters
Pancake-Themed Holiday Sweaters
IHOP is Selling Special Charitable Sweaters for Christmas
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39
Branded Sound Baths
Branded Sound Baths
Bompas & Parr and Christie's Restorative Experience Heals Through Sound
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38
Fitness-Focused Writing Workshops
Fitness-Focused Writing Workshops
Toronto's Bond Running Recently Hosted an 5K Run for Writers
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37
Chip Bouquet Proposals
Chip Bouquet Proposals
This Hockey Game Proposal Was Executed Using Doritos Ketchup Roses
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36
Co-Branded Cartoon Cinnamon Rolls
Co-Branded Cartoon Cinnamon Rolls
For a Limited Time, KFC is Selling Cinnamorol's Cinnamon Roll
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35
Cryptocurrency Restaurant Rewards
Cryptocurrency Restaurant Rewards
A Chain of Hooters Locations Unveiled Its Own Cryptocurrency
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34
Spin Class Wedding Gifts
Spin Class Wedding Gifts
SoulCycle Teamed Up with Zola for a Special Wedding Registry Offer
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33
Musical Snack Campaigns
Musical Snack Campaigns
Doritos and WondaGurl Teamed up to Record Chip-Inspired Beats
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32
Burger Chain Chatbots
Burger Chain Chatbots
Shakebot Can Answer 300 Common Shake Shack-Related Questions
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31
Pizza-Ordering Sneakers
Pizza-Ordering Sneakers
The Pizza Hut 'Pie Tops' Order Pizza Delivery with a Single Press
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30
AR Cafe Dates
AR Cafe Dates
Sendai’s BLUE LEAF CAFÉ is Offering Virtual Dates with Hatsune Miku
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29
Ketchup Chip Streetwear
Ketchup Chip Streetwear
The 'Doritos Ketchup Drop' Includes Apparel Inspired by the Chip Flavor
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28
Marathon Recovery Pop-Ups
Marathon Recovery Pop-Ups
District Vision Opened an Exclusive Pop-Up in the Mindful Athlete Shop
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27
Streaming Service Comic Books
Streaming Service Comic Books
The First Netflix Comic Book Will Be Titled 'The Magic Order'
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26
Co-Branded Food Delivery Robots
Co-Branded Food Delivery Robots
Top Chef x Postmates Robots Delivered Food in Los Angeles
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25
Pizza-Ordering Parkas
Pizza-Ordering Parkas
The 'Pizza Parka' Spotlights Innovations in Pizza Hut's New Delivery Pouch
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24
Search Engine Donut Shops
Search Engine Donut Shops
Google is Opening Pop-Up Donut Stores in Major Cities
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23
8-Bit Hotel Games
8-Bit Hotel Games
'Belle the Bear' is a Frogger-Style Game from W Hotels That Offers Real Prizes
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22
App-Connected Unstaffed Pop-Ups
App-Connected Unstaffed Pop-Ups
The WeChat 'WeLive' Shop May Only Be Accessed Through WeChat
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21
Adaptogenic Cafe Cookbooks
Adaptogenic Cafe Cookbooks
The Moon Juice Cookbook Features 75 Recipes for Healing Food and Drink
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20
Colorful Co-Branded Lemonades
Colorful Co-Branded Lemonades
Pressed Juicery and Vogue Teamed Up to Make Vibrant Juice Lemonades
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19
Chocolate-Centric Pop-Up Camps
Chocolate-Centric Pop-Up Camps
Cadbury's 'Creme Egg Camp' Appeals to Hungry Chocolate Lovers
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18
High-End Hollywood Hotel Dispensaries
High-End Hollywood Hotel Dispensaries
The Standard Will Launch America's First In-Hotel Dispensary
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17
Falconry-Focused Luxury Vehicles
Falconry-Focused Luxury Vehicles
This Bentley for Falconry is Customized for a Niche Hobby
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16
Fast Food-Branded Fitness Clubs
Fast Food-Branded Fitness Clubs
Shack Track & Field is a Workout Group Funded by Shake Shack
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15
Luxe Designer Nail Bars
Luxe Designer Nail Bars
Christian Louboutin's Nail Bar Opened in Paris for the Holidays
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14
Beauty-Centric Diet Books
Beauty-Centric Diet Books
Clarins' 'Beauty in My Plate' Book Spotlights Anti-Aging Eating Habits
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13
Cryptocurrency Chicken Buckets
Cryptocurrency Chicken Buckets
KFC's 'Bitcoin Bucket' Can Only Be Purchased with Bitcoin
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12
Fragrance-Themed Tea Services
Fragrance-Themed Tea Services
London's Hotel Café Royal is Now Hosting a Diptyque Afternoon Tea
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11
QSR Uniform Streetwear
QSR Uniform Streetwear
White Castle is Collaborating with Telfar on a Clothing Collection
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10
Cafe Car Dealerships
Cafe Car Dealerships
You Can Buy a Latte and Rent a Car at Toyota's 'Drive to Go' Concept Space
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9
Female Friendship Events
Female Friendship Events
Diet Coke's Girl's Night Launched the Get the Gang Back Together Campaign
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8
Mystery Series Pop-Up Restaurants
Mystery Series Pop-Up Restaurants
The Riverdale Popup Restaurant is Happening in Toronto
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7
Exclusive Fast Food Plushies
Exclusive Fast Food Plushies
The Kidrobot x Shake Shack Collection Features Food-Themed Characters
<
6
Millennial-Targeted Glitter Lip Balms
Millennial-Targeted Glitter Lip Balms
Glossier and Momofuku Milk Bar Created Birthday Balm Dotcom
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5
Alcohol eCommerce Bars
Alcohol eCommerce Bars
The Amazon Bar Promotes Alcoholic Drinks Available Through Amazon
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4
Gamer Pop-Up Hotels
Gamer Pop-Up Hotels
Xbox's 'Stay N' Play' Provides Gamer-Specific Hotel Suites
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3
Fashionable Cafe Popups
Fashionable Cafe Popups
La Boutique's Jardin De La Boutique Activation Partners with Bhava Cafe
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2
Gaming App Pop-Up Cafes
Gaming App Pop-Up Cafes
The Candy Crush Cafe Was Hosted Over a Two-Day Period in London
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1
Restaurant Sneaker Purchases
Restaurant Sneaker Purchases
Nike's Momofuku Sneakers Can Only Be Purchased by a Photo of the Menu
<