To celebrate the launch of its new Get the Gang Back Together campaign and the introduction of Holly Willoughby as its new brand ambassador, Diet Coke staged a girl's night in event at London’s Athenaeum Hotel.
The Diet Coke Penthouse welcomed some of the biggest fashion and media influencers in the UK and treated them to a Diet Coke bar, a fashion illustration station, the Diet Coke Glam Room for manicures and makeovers and giant balloon decorations that spelled out "FRIENDS."
In the year ahead, Willoughby will be putting a spotlight on celebrating female friendships. As part of the Get the Gang Back Together campaign, a competition is being held to give a winner the chance to stay at the upscale penthouse suite with a group of friends.
What Makes This Trend Stand Out
- Celebrating Female Friendships
- Opportunity for brands to create events and campaigns that focus on empowering and celebrating female friendships.
- Influencer-driven Experiences
- Opportunity to collaborate with fashion and media influencers to create experiential marketing events.
- Competitions and Group Experiences
- Opportunity to leverage competitions and curated group experiences as a way to engage consumers and build brand loyalty.
Sectors Adopting This
- Beverage
- Opportunity for beverage brands to create social experiences and campaigns targeting female consumers.
- Fashion
- Opportunity for fashion brands to collaborate with influencers and create interactive experiences.
- Hospitality
- Opportunity for hotel and accommodation brands to create group experiences and competitions as part of their marketing strategy.
