To celebrate the launch of its new Get the Gang Back Together campaign and the introduction of Holly Willoughby as its new brand ambassador, Diet Coke staged a girl's night in event at London’s Athenaeum Hotel.
The Diet Coke Penthouse welcomed some of the biggest fashion and media influencers in the UK and treated them to a Diet Coke bar, a fashion illustration station, the Diet Coke Glam Room for manicures and makeovers and giant balloon decorations that spelled out "FRIENDS."
In the year ahead, Willoughby will be putting a spotlight on celebrating female friendships. As part of the Get the Gang Back Together campaign, a competition is being held to give a winner the chance to stay at the upscale penthouse suite with a group of friends.
Female Friendship Events
More Stats +/-
Flavored Mixable Tonic Waters
Sakura Blossom Soda Bottles
Retro Soda-Branded Apparel
Gourmet Soda Pairings