Many of these 2017 political trends were created in response to the 2016 election, which caused certain conflicts to be amplified throughout the US and beyond. Although the election was an emotional time for many, it also allowed people to realize the importance of coming together and speaking out to support their beliefs.
One example that's included is the Budweiser ad that was created for the Superbowl. The content of the short video shows the value that immigrants bring to a country in reference to the beer brand, which was founded by Adolphus Busch, who traveled to the US to pursue his dreams. Another politically focused Superbowl ad came from Coca-Cola, who reran a former spot that celebrates diversity in the country to show that its identity is formed by all of those who call it home.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
