Following the election of Donald Trump to the office of President of the United States, this feminist clothing company announced 100% of the proceeds of their Pantsuit Nation line would be donated to Planned Parenthood. The range from The Outrage, which is now being discontinued, consisted of sweatshirts, tank tops, tee shirts, jackets, baby onesies, mugs and tote bags.
More of The Outrage's collections inspired by Donald Trump include Women's March on Washington, #SignedByTrump and Nasty Women Unite. Founded by Rebecca Correa Funk and Claire Schlemme, The Outrage endeavours to achieve equality of the sexes and empower women with their clothing, creating "a curated marketplace that blends style with activism."
Supporting causes in a fashionable way is not a new concept, but given the current political climate, it is one way people can feel like they're taking action.
Why This Trend Is Growing
- Feminist Clothing Companies
- There is a growing trend of clothing companies that focus on feminism and activism, providing an opportunity for disruptive innovation in the fashion industry.
- Political Activism Fashion
- The current political climate has sparked a trend of politically-themed clothing lines, creating opportunities for disruptive innovation in the fashion industry.
- Cause-driven Marketing
- Supporting causes through fashion is becoming more popular, presenting opportunities for disruptive innovation in the marketing industry.
Industries Being Reshaped
- Fashion Industry
- Feminist clothing companies are disrupting traditional fashion brands with their focus on activism and social change.
- Marketing Industry
- The rise of cause-driven marketing offers disruptive innovation opportunities for companies to connect with socially-conscious consumers.
- Activism Industry
- Feminist clothing companies are revolutionizing the activism industry by merging fashion with social and political advocacy.
