With the American public seemingly more divided now than ever before in recent times, many artists, brands and more have been inspired to create products that help to combat issues surrounding inequality -- which is exactly what this new Opening Ceremony collection does.
With stark contrasts between the colors of the fabric and the graphics, the simple messages that are imbued on the apparel are at the focus of each piece, making a clear statement about America's current political climate. The collection, which was dubbed the 'Action' capsule, has the purpose of empowering its wearers and those around them, with bold slogans telling them to "FIGHT," "PROTEST," "DEFY," "CHANGE," "ACT" and "UNITE." Currently, all of the pieces from the new Opening Ceremony collection are available from the brand's web store.
Why This Trend Is Growing
- Social Activism Apparel
- There is an opportunity to create apparel with powerful messages that combat issues surrounding inequality and empower wearers.
- Political Statement Fashion
- Apparel that makes a clear statement about the current political climate offers a disruptive innovation opportunity.
- Empowering Slogan Clothing
- Creating apparel with bold slogans that encourage action and unity can tap into the demand for empowering fashion.
Industries Being Reshaped
- Fashion Retail
- Fashion retailers can capitalise on the trend of American identity-inspired apparel by offering collections that address social and political issues.
- Activist Brands
- Activist brands have an opportunity to create apparel that serves as a tool for social change and empowers the wearers.
- Online Merchandise Stores
- Online merchandise stores can showcase and sell apparel collections that feature powerful messages and cater to socially-aware consumers.
