The Free Zine Initiative Aims to Educate Women About Reproductive Rights
Alyson Wyers — May 27, 2017 — Pop Culture
References: instagram & reprorightszine.us
In the aftermath of President Trump being elected to office, this free zine initiative was established as a way to speak out about female reproductive rights. With an objective to help women maintain control of their own bodies, reprorightszine has an uncompromising message: "Your body, your choice and keeping it that way." The zine includes women's reproductive rights in the US, how to exercise them and how they could change.
The free zine can be downloaded online and printed on a single piece of paper, which when folded, turns into an 8 page publication. Created by Layla Alter, Emma Holland and India Menuez, reprorightszine is also distributed in New York City by Printed Matter and Picture Room and in LA by Ooga Booga. They hope education leads to empowerment.
The free zine can be downloaded online and printed on a single piece of paper, which when folded, turns into an 8 page publication. Created by Layla Alter, Emma Holland and India Menuez, reprorightszine is also distributed in New York City by Printed Matter and Picture Room and in LA by Ooga Booga. They hope education leads to empowerment.
Trend Themes
1. Reproductive-rights Education - An opportunity for organizations to leverage creative and accessible mediums, like zines, to educate women on their reproductive rights.
2. Activism Zines - The explosion of DIY activism zines presents an opportunity for brands to participate in social justice movements in an authentic and meaningful way.
3. Social Justice Brutalist Design - The use of brutalist, DIY-inspired design in social justice zines creates opportunities for graphic designers to showcase their work in a disruptive and meaningful way.
Industry Implications
1. Reproductive Healthcare - Opportunities for healthcare brands to leverage zines and accessible education to empower and educate women on their reproductive health.
2. DIY Activism - Marketing opportunities for brands that are socially conscious and want to participate in meaningful ways in social justice movements.
3. Brutalist Design - Opportunities for graphic designers to showcase their work in the context of social justice and meaningful movements.
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