WAPping Paper was developed by London-based creative agency Fold7 in collaboration with illustrator Zoé Maghamès Peters and women’s health collective The Angry Uterus Club. The wrapping paper features illustrated vulvas presented in repeating patterns, paired with visual indicators linked to common symptoms of vulval cancer. Educational information is printed on the reverse side, listing signs such as lumps, itching, discoloration, and changes in skin texture that are often overlooked or misdiagnosed.
The paper was produced as part of a seasonal awareness initiative focused on early detection and education around vulval cancer. Distribution is handled through The Angry Uterus Club, with availability timed for the Christmas period. Proceeds from sales are directed toward women’s health advocacy and related initiatives, and the project is supported by a broader social media campaign featuring demonstrations and explanations of the designs by participating creators.
Image Credit: Fold7, The Angry Uterus Club
What's Driving This Trend
- Educational Gift-wrap
- Gift wrap that doubles as an educational tool introduces a new medium for health awareness and advocacy.
- Collaborative Health Campaigns
- Joint ventures between creative agencies and health collectives amplify message reach and impact.
- Art-infused Health Communication
- Illustrative designs that convey medical symptoms offer a creative approach to spreading critical health information.
Who This Affects Most
- Health Education
- Integrating art and design in educational materials can enhance engagement and information retention.
- Stationery and Gift Products
- By incorporating health messaging into everyday products, companies can address awareness in innovative ways.
- Social Media Advocacy
- Leveraging popular platforms for educational campaigns enables wider audience engagement and interaction.
