25 Women's Health Brands Band Together to Empower Women
Grace Mahas — January 26, 2022 — Marketing
References: docs.google
Kristina Cahojova, the founder & CEO of kegg, recently launched a new petition seeking to end unfair social media censorship in the women's health space. kegg provides women with a way to better understand their cycles through an FDA-registered fertility tracking device. Thus far, the petition has been signed by 25 women's health brands including Foria, Dame Products, Ohnut, Kegelbell, Lilu, and Awkward Essentials.
The petition reads: "Educational content or promotion of women's health products has been systematically miscategorized as 'adult products or services' and banned, while truly sexual and explicit content or ads have been allowed by social media companies. We, below signed founders, want to stop this double-standard. Censorship of women's health on social media platforms has to stop.”
The founders note that advertising on Facebook, Instagram, and TikTok is nearly impossible (they are not allowed to use anatomically correct words, such as vaginal mucus or cervical mucus; diagrams about breastfeeding are classified as sexual). This affects brands' abilities to reach women. Moreover, according to the brand, there is a double standard within the AI, as many men's health brands do not have the same issues (or at least not as severe).
Image Credit: kegg
The petition reads: "Educational content or promotion of women's health products has been systematically miscategorized as 'adult products or services' and banned, while truly sexual and explicit content or ads have been allowed by social media companies. We, below signed founders, want to stop this double-standard. Censorship of women's health on social media platforms has to stop.”
The founders note that advertising on Facebook, Instagram, and TikTok is nearly impossible (they are not allowed to use anatomically correct words, such as vaginal mucus or cervical mucus; diagrams about breastfeeding are classified as sexual). This affects brands' abilities to reach women. Moreover, according to the brand, there is a double standard within the AI, as many men's health brands do not have the same issues (or at least not as severe).
Image Credit: kegg
Trend Themes
1. Women's Health Empowerment - The 25 women's health brands petitioning for an end to unfair social media censorship is part of a larger trend of women's health brands working together to empower women.
2. Fertility Tracking Devices - The kegg device and its petition showcase a growing trend of fertility tracking devices that help women better understand their cycles and take control of their reproductive health.
3. Social Media Censorship Resistance - The anti-social media censorship petitions by women's health brands are part of a larger trend of resistance against censorship on social media platforms.
Industry Implications
1. Women's Health and Wellness - The petition by 25 women's health brands highlights industry disruption opportunities for companies that provide women with products and services that empower them and promote their overall wellness.
2. Female-focused Technology - The kegg fertility tracking device and its associated petition are part of a larger industry trend of female-focused technology that addresses women's unique reproductive health needs and experiences.
3. Social Media Advertising - The difficulties faced by women's health brands in advertising on social media platforms showcase an industry disruption opportunity for companies that provide alternative advertising solutions to these brands.
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