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Political Americana Streetwear

The Public School Ready-to-Wear Styles Make Statements with Fashion

— April 6, 2017 — Pop Culture
From the use of red, white and blue colors to the reinterpretation of 'This Land Is Your Land' that played to set the stage for the Public School Ready-to-Wear collection, this sporty streetwear collection devoted itself to making bold statements on the defiant collective spirit of New York.

Pieces in the Public School fashion collection were boldly emblazoned with messages like "We need leaders," and red baseball caps printed with "Make America New York," reminded of the official Make America Great Again Hats from Trump's campaign for presidency.

With militaristic, camouflage-inspired colors and details, the urban collection subtly brings to mind themes of war, disguises and armor. As Vogue perfectly describes, the pieces in this RTW collection "communicated the feeling of seeking protection in an atmosphere of unease."
Trend Themes
1. Political Streetwear - Disruptive innovation opportunity: Create a fashion brand that merges political activism with streetwear to make bold statements and engage younger audiences.
2. Statement Fashion - Disruptive innovation opportunity: Develop a clothing line that uses bold messages and slogans to make a statement and spark conversations around important social issues.
3. Urban Militaristic Style - Disruptive innovation opportunity: Design a collection that combines urban streetwear with military-inspired aesthetics to create a unique and edgy fashion trend.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Introduce smart textiles and wearable technology into the fashion industry to create interactive and technologically advanced clothing.
2. Activism - Disruptive innovation opportunity: Develop an online platform that connects activists and allows them to share resources, organize events, and amplify their voices globally.
3. Streetwear - Disruptive innovation opportunity: Create a sustainable and ethically sourced streetwear brand that focuses on using eco-friendly materials and production practices.
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