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Top 100 Celebrity Products in 2017

From Pop Star Makeup Collections to Rapper Bodega Pop-Ups

— January 28, 2018 — Pop Culture
Celebrity products in 2017 have revealed the breadth of diversity in projects that celebrities are now willing and able to help develop and bring to the public.

2017 has inarguably been Rihanna's year, with the pop star putting out viral hit songs, streetwear clothing collections and her hugely popular Fenty Beauty makeup line. Rihanna has established herself as being highly multifaceted, with the singer having her hand in everything from music and charitable initiatives, to fashion and beauty businesses.

This past year, Nielsen reported that in the United States, hip hop (including R&B) genre had taken over rock as the most consumed music genre. This shift is likely influenced by not just the music of those specializing in these genres, but their ability to influence pop cultural trends and fashions. Examples this past year included A$AP Rocky's AWGE x Selfridges Bodega pop-up, which sold streetwear merch and collectibles, and Cardi B's footwear collaboration with Steve Madden.
4.5
Score
Popularity
Activity
Freshness
100
Spacey Year End Mixtapes
Spacey Year End Mixtapes
NASA's 'Goddard 2016 Rewind' is a Mixtape of the Agency's Highlights
<
99
Celebrity-Answered Searches
Celebrity-Answered Searches
Certain Celebrity Searches on Google Now Yield Selfie-Style Answers
<
98
Star-Studded Promotional Duets
Star-Studded Promotional Duets
Cher and Future Sing 'Everyday People' for This Gap Campaign
<
97
Rapper Word Game Apps
Rapper Word Game Apps
'Slang N’ Friendz' is a Word Game App Backed by Ludacris
<
96
Hispanic Celebrity Animal Campaigns
Hispanic Celebrity Animal Campaigns
The Group Fifth Harmony Takes a Stand Against Animal Cruelty
<
95
Veggie-Promoting Rapper Ads
Veggie-Promoting Rapper Ads
This D.R.A.M. & PETA Commercial Encourages Viewers to Eat Their Greens
<
94
Rapper-Led Career Workshops
Rapper-Led Career Workshops
Big Sean's 'Mogul Prep' Initiative Aims to Decrease Unemployment Rates
<
93
Energetic Mascara Campaigns
Energetic Mascara Campaigns
This Rimmel Ad Features Cara Delevingne and a Crew of Dancers
<
92
Charitable Gingerbread Cookie Kits
Charitable Gingerbread Cookie Kits
This Kit Benefits the Always Strive and Prosper Foundation
<
91
Famous Album Trajectory Sets
Famous Album Trajectory Sets
'How To Make Lemonade' is a Box Set About Beyonce's Album Lemonade
<
90
Stylish Reflective Stilettos
Stylish Reflective Stilettos
Sparkle Booties by Cutecircuit Shine When Hit by Direct Light
<
89
Celebrity Direct-to-Consumer Fashions
Celebrity Direct-to-Consumer Fashions
Danielle Brooks' 'Tria Collection' is Stylish and Inclusive
<
88
Augmented Reality Rap Releases
Augmented Reality Rap Releases
'ARTJ' is an Added Feature on Run The Jewels' RTJ3 Physical Release
<
87
Influencer Furniture Ads
Influencer Furniture Ads
Adrienne Raquel is Featured on Urban Outfitters' 'Room Refresh' Series
<
86
Rapper-Themed Wing Bars
Rapper-Themed Wing Bars
A Drake-Themed Chicken Wing Bar is Opening in Scotland
<
85
Diverse Nail Polish Collections
Diverse Nail Polish Collections
Caption Polish's New Lacquers Match a Wide Range of Skin Tones
<
84
Rap Duo Clothing Collaborations
Rap Duo Clothing Collaborations
Pacsun and Rae Sremmurd Released the Sremmlife Capsule Collection
<
83
Hot Pink Designer Sandals
Hot Pink Designer Sandals
These KENZO Slip-Ons Lend a Stylish Edge to Summer Beach Ensembles
<
82
Silky Rap Label Outerwear
Silky Rap Label Outerwear
OVO and Canada Goose Joined to Release a New Line for the Winter Season
<
81
Affordable Jelly Sandals
Affordable Jelly Sandals
Forever 21 Released a Nostalgic Series of Sandals for the Summer
<
80
Musical Snack Campaigns
Musical Snack Campaigns
Doritos and WondaGurl Teamed up to Record Chip-Inspired Beats
<
79
Non-Branded Fast Food Ads
Non-Branded Fast Food Ads
These Mindy Kaling Commercials for McDonald's Never Feature Its Name
<
78
Reality Show Food Trucks
Reality Show Food Trucks
The 'Fear Factor' Food Truck Was Handing Out Possum Skewers in Australia
<
77
Popstar Highlighter Launches
Popstar Highlighter Launches
Rihanna Shared the News of Her Own Highlighter with Fenty Beauty
<
76
Celebrity Couple-Made Kid's Clothing
Celebrity Couple-Made Kid's Clothing
Kim and Kanye's Kids Supply Brand Launched Its First Line
<
75
Collaboratively Made Rapper Footwear
Collaboratively Made Rapper Footwear
Cardi B and Steve Madden Joined to Launch Fresh Designs
<
74
Vlogger Cosmetic Collections
Vlogger Cosmetic Collections
Patrick Starr is Releasing a 12-Piece Line with MAC Cosmetics
<
73
Popstar Fashion Socks
Popstar Fashion Socks
Rihanna's New Fenty Socks Were Made in Collaboration with Stance
<
72
Rapper-Revitalized Suede Boots
Rapper-Revitalized Suede Boots
These Classic Clarks Boots Were Adapted with Drake's OVO Branding
<
71
Saturated Popstar Lipsticks
Saturated Popstar Lipsticks
Rihanna's New Fenty Beauty 'Stunna Lip Paint' Comes in a Vivid Red
<
70
Songstress-Made Bejeweled Heels
Songstress-Made Bejeweled Heels
Rihanna and Manolo Blahnik are Releasing the 'Wild Thoughts' Heels
<
69
Celebrity-Backed Galactic Makeup Collections
Celebrity-Backed Galactic Makeup Collections
The Fenty Galaxy Collection Has Makeup Lovers Excited
<
68
Expanded Furry Sandal Ranges
Expanded Furry Sandal Ranges
Rihanna and Puma are Releasing Three New Colorways of the Fur Slides
<
67
Sustainably Innovating
Sustainably Innovating
Brianna Kilcullen, Social Responsibility & Traceability Manager at prAna
<
66
Velvet Songstress Slides
Velvet Songstress Slides
Beyonce's Newest Ivy Park Collection Features Red Velvet Slippers
<
65
Celebrity-Branded Sock Collections
Celebrity-Branded Sock Collections
Rihanna's Fenty for Stance Features Holiday Offerings
<
64
Collaborative Hair Product Campaigns
Collaborative Hair Product Campaigns
These Pantene Ads Feature Priyanka Chopra and Lilly Singh
<
63
Moroccan-Themed Music Studios
Moroccan-Themed Music Studios
OVO Sound Studio Features a Blend of Modern and Traditional Designs
<
62
Live-Created Beauty Campaigns
Live-Created Beauty Campaigns
Rihanna & Sephora Invited Fans to Make a Film at Fenty's Playground
<
61
Tennis Legend Sneakers
Tennis Legend Sneakers
These Limited-Edition Jordans Honor Serena Williams' 23rd Title Win
<
60
Nostalgic Denim Collections
Nostalgic Denim Collections
Kiko Mizuhara's New Line Was Featured in a Harajuku-Shot Lookbook
<
59
Vibrant Rapper Clothing Lines
Vibrant Rapper Clothing Lines
Tyler the Creator's Collection Features Brightly Colored Fan Apparel
<
58
Sleek Leather Platform Sneakers
Sleek Leather Platform Sneakers
The Leather Creepers from Rihanna and PUMA Come is Two Colorways
<
57
Cleated Flatform Shoes
Cleated Flatform Shoes
The Newest Fenty Creeper Has Been Released
<
56
Chic Vintage-Inspired Sunglasses
Chic Vintage-Inspired Sunglasses
Gentle Monster‘s New SSENSE Collection Features Chic Oval Frames
<
55
Humble Rapper Tees
Humble Rapper Tees
These Kendrick Lamar Shirts Feature Graphics from the 'Humble' Music Video
<
54
Sporty Popstar Stilettos
Sporty Popstar Stilettos
Rihanna Added to the Slingback Heel to the Fenty Puma Selection
<
53
Rapper-Designed Suede Cleats
Rapper-Designed Suede Cleats
These Yeezy adidas Cleats Come in Both Sand and Charcoal Colorways
<
52
Ice Cream-Emblazoned Sneakers
Ice Cream-Emblazoned Sneakers
These Gucci Mane Sneakers Feature the Rapper's Iconic Ice Cream Cone
<
51
Social Media Movie Concepts
Social Media Movie Concepts
Rihanna and Lupita Nyong'o Will Star in a Movie Based on a Tumblr Post
<
50
Expansive Celebrity Concealers
Expansive Celebrity Concealers
These Kylie Cosmetics Concealers Come in 30 Different Shades
<
49
Exclusive Mugshot Merchandise
Exclusive Mugshot Merchandise
Rapper Travis Scott Released a New T-Shirt with His Mugshot on It
<
48
Rapper Ridesharing Icons
Rapper Ridesharing Icons
This Lyft Code Plasters Cardi B's Face and Nail Art All Over The App
<
47
Singer-Branded Red Lipsticks
Singer-Branded Red Lipsticks
Sia and MAC Collaborated to Come Up with a Warm-Toned Lip Color
<
46
Unity-Inspired Sneakers
Unity-Inspired Sneakers
These New Kendrick Lamar Sneakers Were Made in Collaboration with Reebok
<
45
Furry Camouflage Sandals
Furry Camouflage Sandals
These Urban Outfitters Sandals are Fashionable and Affordable
<
44
Singer-Designed Headwear Lines
Singer-Designed Headwear Lines
Rihanna Recently Dropped a New Series of PUMA Accessories
<
43
Blue-Tinted Rapper Sneakers
Blue-Tinted Rapper Sneakers
The 'YEEZY Boost Blue Tint' Drops Just in Time for Winter
<
42
Remixed Rapper Sneakers
Remixed Rapper Sneakers
The Skepta x Nike 'AIR MAX 97 SK' Shoe is Inspired by the Star's Childhood
<
41
Artful Zine Clothing Lines
Artful Zine Clothing Lines
FKA Twigs Released the Second Edition of Her Online Zine 'Avantgarden'
<
40
Iconic Rapper-Emblazoned Streetwear
Iconic Rapper-Emblazoned Streetwear
The Rumored Nas and Supreme Collection Was Recently Leaked
<
39
Sparkly Jelly Pool Slides
Sparkly Jelly Pool Slides
Urban Outfitters Launched Its Own 90s-Inspired Sandals for the Summer
<
38
Adjustable Logo Sneakers
Adjustable Logo Sneakers
The 'Travis Scott Nike Air Force 1 Lows' Come with Velcro Swoosh Logos
<
37
Alternative Rapper-Starring Editorials
Alternative Rapper-Starring Editorials
This adidas Editorial Features Bronx Rapper Princess Nokia
<
36
Empowering Celebrity Tree Toppers
Empowering Celebrity Tree Toppers
Women To Look Up To Transformed Powerful Women into Tree Toppers
<
35
Rapper Merch-Selling Pop-Ups
Rapper Merch-Selling Pop-Ups
The Location of Damn Pop-Ups Will Coincide With Kendrick Lamar's Tour
<
34
Custom Floral Rapper Sneakers
Custom Floral Rapper Sneakers
FRE Customs Added Its Own Details to the YEEZY BOOST 350 V2
<
33
High Fashion Sock Trainers
High Fashion Sock Trainers
Rihanna's Fenty PUMA Brand Launched a New Series of Sneakers
<
32
Ballet-Inspired Sneakers
Ballet-Inspired Sneakers
The New Creepers from Fenty Puma and Rihanna Look Like Ballet Slippers
<
31
Readapted Rapper Sneakers
Readapted Rapper Sneakers
These Black and Red YEEZYs Were Finally Confirmed for Release
<
30
Unofficial Co-Branded Sandals
Unofficial Co-Branded Sandals
These Nike and adidas Slides Were Created by Shirt NYC
<
29
Music-Inspired UK Streetwear
Music-Inspired UK Streetwear
TM Sporting Goods' Lookbook Features Simple Graphic Tees and More
<
28
Collectible Hip Hop Pins
Collectible Hip Hop Pins
Etsy's LeeRickCollective Shop Celebrates Famous Rap Icons
<
27
Co-Created Rapper Merchandise
Co-Created Rapper Merchandise
2 Chainz and Gucci Ghost Team Up for an Exclusive Merchandise Range
<
26
NYC Rapper-Designed Sportswear
NYC Rapper-Designed Sportswear
This Action Bronson Apparel Line Was Created with Packer Shoes
<
25
Co-Branded Rapper Swimwear
Co-Branded Rapper Swimwear
The New A$AP Rocky and GUESS Collection is Themed Around Candy
<
24
Iconic Red Carpet Socks
Iconic Red Carpet Socks
The New Rihanna Stance Collection Celebrates Her Boldest Fashion Moments
<
23
Aviation Pioneer Editorials
Aviation Pioneer Editorials
The Rihanna Harper’s Bazaar Shoot Reflects Amelia Earhart
<
22
Record Label Work Boots
Record Label Work Boots
These OVO Timberland Boots Come in Two Different Iterations
<
21
Textured Jelly-Like Sandals
Textured Jelly-Like Sandals
Rihanna's Puma 'Jelly Slides' Come in Three Different Colorways
<
20
Rapper-Influenced Lipstick Launches
Rapper-Influenced Lipstick Launches
The New MAC Nicki Minaj Line Boasts a Range of Stunning Nudes
<
19
Rapper-Collaborated Summer Sneakers
Rapper-Collaborated Summer Sneakers
Tyler the Creator and Converse Unveiled Their New Shoe Design
<
18
Miniature Media Magazines
Miniature Media Magazines
FKA Twigs is Making Social Media Magazine Issues within Instagram Posts
<
17
Reconstructed Designer Footwear
Reconstructed Designer Footwear
Virgil Abloh's Latest Collection for Nike is Labeled 'Ten Project'
<
16
Celebrity-Made Athleisure Fashion
Celebrity-Made Athleisure Fashion
The New Daya by Zendaya Collection is Fashionably Comfortable
<
15
Elusive Rapper Pop-Ups
Elusive Rapper Pop-Ups
This New Travis Scott Pop-Up Will Be Open for Two Days Only
<
14
Rapper Bodega Pop-Ups
Rapper Bodega Pop-Ups
A$AP Rocky's AWGE x Selfridges Bodega is Inspired by the Star's Home Town
<
13
Iconic Rapper-Inspired Fashion
Iconic Rapper-Inspired Fashion
MadeWorn Joined with Roc96 to Create a Collection That Honors Jay Z
<
12
Queer-Supportive Clothing Lines
Queer-Supportive Clothing Lines
Urban Outfitters Has Released a Limited Edition Pride Collection
<
11
Repurposed Popstar Streetwear
Repurposed Popstar Streetwear
H&M Will Retail Justin Bieber's Leftover Stadium Merchandise
<
10
Daring Celebrity Runway Shows
Daring Celebrity Runway Shows
Rihanna's Fenty X Puma Show Featured Motorbikes and Pink Mountains
<
9
K-Pop Skincare Lines
K-Pop Skincare Lines
Korean Boyband BTS Launched Their Own Skincare Collection
<
8
Failed Festival Tees
Failed Festival Tees
These Fyre Festival Shirts Were Created by @Freeky.p of #N8NE
<
7
Mobile Celebrity-Branded Pop-Ups
Mobile Celebrity-Branded Pop-Ups
Rihanna's Fenty University Mobile Pop-Up Made Two Stops in NYC
<
6
Luxurious Crystal Bodysuits
Luxurious Crystal Bodysuits
Rihanna Sported Gucci's Unique Runway Ensemble During Coachella
<
5
Immersive Sneaker-Branded Pop-ups
Immersive Sneaker-Branded Pop-ups
The Adidas 'EQT Creator Series' Was an Experiential London Popup
<
4
Luxe Lace Menswear
Luxe Lace Menswear
These See-Through Lace Shorts for Men Come in a Variety of Pastel Colors
<
3
Pizzeria-Themed Rapper Apparel
Pizzeria-Themed Rapper Apparel
Yachty’s Pizzeria is a Pop-Up Showcasing the Star's New Merchandise
<
2
Pop Star-Designed Makeup Collections
Pop Star-Designed Makeup Collections
Rihanna's Fenty Beauty Collection Reveals Diverse Shades
<
1
New York Streetwear Lookbooks
New York Streetwear Lookbooks
This Stussy Editorial is Centered Around Different Parts of New York
<